Michael McBride
Founder & CEO, Atelier Commerce
Michael McBride
Founder & CEO, Atelier Commerce
Revenue more than doubled. Conversion rate jumped 36%. Organic search nearly tripled. Repeat purchases nearly tripled. And the visitors who came back came back more often, and converted at a much higher rate. The new themixologer.com isn't just a better-looking site. It's a measurably better business.
Revenue more than doubled. Conversion rate jumped 36%. Organic search nearly tripled. Repeat purchases nearly tripled. And the visitors who came back came back more often, and converted at a much higher rate. The new themixologer.com isn't just a better-looking site. It's a measurably better business.
Atelier brands succeed at a rate outpacing industry benchmarks.
Find out why.
Average CTR Improvement
Helping brands make their mark online.
Average CTR Improvement
Helping brands make their mark online.
Autonomous CRO Resolutions
Our designs engage millions globally.
Autonomous CRO Resolutions
Our designs engage millions globally.
Average client growth YOY
We build long-term partnerships through proven results.
Average client growth YOY
We build long-term partnerships through proven results.
Years of expertise
Decades of experience in delivering impactful digital solutions.
Years of expertise
Decades of experience in delivering impactful digital solutions.
Atelier brands succeed at a rate outpacing industry benchmarks.
Find out why.
Average CTR Improvement
Helping brands make their mark online.
Autonomous CRO Resolutions
Our designs engage millions globally.
Average client growth YOY
We build long-term partnerships through proven results.
Years of expertise
Decades of experience in delivering impactful digital solutions.
POWERING EXPERIENCES THAT PERFORM
POWERING EXPERIENCES THAT PERFORM
Repeat purchase behavior: The loyalty signal
The site isn't just acquiring better — it's bringing shoppers back, and converting them at a much higher rate when they return.
Returning-customer purchases: +176% (2,604 → 7,177) Returning customers: +115% (26,588 → 57,086) Returning-customer revenue: +149% ($358,971 → $891,993) Returning-visitor conversion rate: 6.42% → 7.80% (+21.5% relative) — when past buyers come back, the new site closes them noticeably harder Returning share of revenue: 26.9% → 29.4% (+2.5pp) — the brand is no longer a one-and-done gifting purchase
Repeat purchase behavior: The loyalty signal
The site isn't just acquiring better — it's bringing shoppers back, and converting them at a much higher rate when they return.
Returning-customer purchases: +176% (2,604 → 7,177) Returning customers: +115% (26,588 → 57,086) Returning-customer revenue: +149% ($358,971 → $891,993) Returning-visitor conversion rate: 6.42% → 7.80% (+21.5% relative) — when past buyers come back, the new site closes them noticeably harder Returning share of revenue: 26.9% → 29.4% (+2.5pp) — the brand is no longer a one-and-done gifting purchase
CONNECTED TO CONVERSION & EXPERIENCE
CONNECTED TO CONVERSION & EXPERIENCE
Organic Search
The brand is winning earned reach.
Organic Search sessions: +125% (12,255 → 27,587) Organic Search revenue: +185% ($81,588 → $232,219) Organic engagement rate held strong, Google is sending more traffic and that traffic converts harder than before This is the cleanest signal that the technical rebuild, site speed, and content architecture worked. Organic doesn't lie, you can't buy it.
Organic Search
The brand is winning earned reach.
Organic Search sessions: +125% (12,255 → 27,587) Organic Search revenue: +185% ($81,588 → $232,219) Organic engagement rate held strong, Google is sending more traffic and that traffic converts harder than before This is the cleanest signal that the technical rebuild, site speed, and content architecture worked. Organic doesn't lie, you can't buy it.
supporting growth marketing
supporting growth marketing
Organic Search
The brand is winning earned reach.
Organic Search
The brand is winning earned reach.
Latest projects
Social Media Marketing
Alicia Adams Alpaca: 90% First Impressions from Organic Social
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Social Media Marketing
Alicia Adams Alpaca: 90% First Impressions from Organic Social
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Latest projects
Social Media Marketing
Alicia Adams Alpaca: 90% First Impressions from Organic Social
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
