When The Mixologer came to Atelier Commerce, they had a premium brand trapped in a dated storefront. Six months after we relaunched the site, re-architected for CRO, rebuilt on a modern Shopify foundation, and layered with social-proof and trust modules, every part of the funnel performed better.
Michael McBride
CEO & Founder
BUILT WITH
When The Mixologer came to Atelier Commerce, they had a premium brand trapped in a dated storefront. Six months after we relaunched the site, re-architected for CRO, rebuilt on a modern Shopify foundation, and layered with social-proof and trust modules, every part of the funnel performed better.
Michael McBride
CEO & Founder
BUILT WITH
Revenue more than doubled. Conversion rate jumped 36%. Organic search nearly tripled. Repeat purchases nearly tripled. And the visitors who came back came back more often, and converted at a much higher rate. The new themixologer.com isn't just a better-looking site. It's a measurably better business.
Revenue more than doubled. Conversion rate jumped 36%. Organic search nearly tripled. Repeat purchases nearly tripled. And the visitors who came back came back more often, and converted at a much higher rate. The new themixologer.com isn't just a better-looking site. It's a measurably better business.
Repeat purchase behavior: The loyalty signal
The site isn't just acquiring better — it's bringing shoppers back, and converting them at a much higher rate when they return.
Returning-customer purchases: +176% (2,604 → 7,177) Returning customers: +115% (26,588 → 57,086) Returning-customer revenue: +149% ($358,971 → $891,993) Returning-visitor conversion rate: 6.42% → 7.80% (+21.5% relative) — when past buyers come back, the new site closes them noticeably harder Returning share of revenue: 26.9% → 29.4% (+2.5pp) — the brand is no longer a one-and-done gifting purchase
Repeat purchase behavior: The loyalty signal
The site isn't just acquiring better — it's bringing shoppers back, and converting them at a much higher rate when they return.
Returning-customer purchases: +176% (2,604 → 7,177) Returning customers: +115% (26,588 → 57,086) Returning-customer revenue: +149% ($358,971 → $891,993) Returning-visitor conversion rate: 6.42% → 7.80% (+21.5% relative) — when past buyers come back, the new site closes them noticeably harder Returning share of revenue: 26.9% → 29.4% (+2.5pp) — the brand is no longer a one-and-done gifting purchase
Organic Search
The brand is winning earned reach.
Organic Search sessions: +125% (12,255 → 27,587) Organic Search revenue: +185% ($81,588 → $232,219) Organic engagement rate held strong, Google is sending more traffic and that traffic converts harder than before This is the cleanest signal that the technical rebuild, site speed, and content architecture worked. Organic doesn't lie, you can't buy it.
Organic Search
The brand is winning earned reach.
Organic Search sessions: +125% (12,255 → 27,587) Organic Search revenue: +185% ($81,588 → $232,219) Organic engagement rate held strong, Google is sending more traffic and that traffic converts harder than before This is the cleanest signal that the technical rebuild, site speed, and content architecture worked. Organic doesn't lie, you can't buy it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
