We were brought in to turn email into a dependable revenue channel for a brand with a strong product and a lean team. The audience was there. What was missing was a system, a cadence, a content strategy, and the confidence to use the channel fully.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
We were brought in to turn email into a dependable revenue channel for a brand with a strong product and a lean team. The audience was there. What was missing was a system, a cadence, a content strategy, and the confidence to use the channel fully.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
A Sunday evening, a phone lit on a kitchen counter, an inbox with three hundred sender voices in it. A pair of grip socks with the word Fearless printed on the arch has to sound like the person who bought it, not like every other brand shouting for a Monday sale. Cadence alone will not win that inbox. Content will.
A Sunday evening, a phone lit on a kitchen counter, an inbox with three hundred sender voices in it. A pair of grip socks with the word Fearless printed on the arch has to sound like the person who bought it, not like every other brand shouting for a Monday sale. Cadence alone will not win that inbox. Content will.
An audience that wanted to hear more, not less
Sticky Be Socks had a lightly used email list and a wholesale program the channel had never really served. Outreach ran once or twice a month, shaped by a belief that customers did not want to be contacted often. The real problem was underuse, not fatigue. With separate D2C and wholesale lists, limited internal bandwidth, and no sustained content rhythm, the program stayed thin while the brand quietly left owned revenue on the table.
The picture we drew for the brand was clear. Move to at least weekly sends across email and SMS, so the program had a cadence a reader could trust. Build content pillars, broader lifestyle storytelling, gifting ideas, product recommendations, and thoughtful reasons to purchase, so each send had a reason to exist. Split the welcome, abandonment, and loyalty journeys into dedicated D2C and B2B paths, so the D2C customer looking for a second pair after morning class and the studio owner ordering wholesale for the front desk were never treated like one list. Two audiences, one coherent system, sent more often but written better.
An audience that wanted to hear more, not less
Sticky Be Socks had a lightly used email list and a wholesale program the channel had never really served. Outreach ran once or twice a month, shaped by a belief that customers did not want to be contacted often. The real problem was underuse, not fatigue. With separate D2C and wholesale lists, limited internal bandwidth, and no sustained content rhythm, the program stayed thin while the brand quietly left owned revenue on the table.
The picture we drew for the brand was clear. Move to at least weekly sends across email and SMS, so the program had a cadence a reader could trust. Build content pillars, broader lifestyle storytelling, gifting ideas, product recommendations, and thoughtful reasons to purchase, so each send had a reason to exist. Split the welcome, abandonment, and loyalty journeys into dedicated D2C and B2B paths, so the D2C customer looking for a second pair after morning class and the studio owner ordering wholesale for the front desk were never treated like one list. Two audiences, one coherent system, sent more often but written better.
A cadence and a content system, not just more sends
Sending more often only compounds if the sends earn the attention. The work was to give the program a rhythm the reader could count on and a voice she wanted to open.
The program expanded from email into email and SMS with a regular rhythm, moving the brand from occasional monthly sends to at least weekly communication. On top of that cadence, content pillars gave the program direction and staying power. When the engagement expanded in September 2025, we rebuilt the foundation underneath the calendar: every flow, every design, and ongoing campaign management across D2C and the wholesale program. Welcome, abandonment, and loyalty journeys were split into dedicated D2C and B2B paths rather than running one list against another. Send volume roughly quadrupled, spam complaints fell 54 percent, conversion value climbed 126 percent, and attributed revenue climbed 51 percent. The rebuilt flows now generate more than half of all flow driven revenue on their own. Louder was not the outcome. Written to be kept was.
A cadence and a content system, not just more sends
Sending more often only compounds if the sends earn the attention. The work was to give the program a rhythm the reader could count on and a voice she wanted to open.
The program expanded from email into email and SMS with a regular rhythm, moving the brand from occasional monthly sends to at least weekly communication. On top of that cadence, content pillars gave the program direction and staying power. When the engagement expanded in September 2025, we rebuilt the foundation underneath the calendar: every flow, every design, and ongoing campaign management across D2C and the wholesale program. Welcome, abandonment, and loyalty journeys were split into dedicated D2C and B2B paths rather than running one list against another. Send volume roughly quadrupled, spam complaints fell 54 percent, conversion value climbed 126 percent, and attributed revenue climbed 51 percent. The rebuilt flows now generate more than half of all flow driven revenue on their own. Louder was not the outcome. Written to be kept was.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
