We were brought in to turn email into a dependable revenue channel for a brand with a strong product and a lean team. The audience was there. What was missing was a system, a cadence, a content strategy, and the confidence to use the channel fully.
Michael J. McBride
CEO & Founder
BUILT WITH
We were brought in to turn email into a dependable revenue channel for a brand with a strong product and a lean team. The audience was there. What was missing was a system, a cadence, a content strategy, and the confidence to use the channel fully.
Michael J. McBride
CEO & Founder
BUILT WITH
We moved Sticky Be from occasional monthly sends to a structured weekly program across email and SMS, then rebuilt every flow and design and took over campaign management for both D2C and wholesale. Send volume rose roughly 4×, yet spam complaints fell 54%. Conversion value climbed 126% and attributed revenue 51%, the channel matured, it did not just get louder.
We moved Sticky Be from occasional monthly sends to a structured weekly program across email and SMS, then rebuilt every flow and design and took over campaign management for both D2C and wholesale. Send volume rose roughly 4×, yet spam complaints fell 54%. Conversion value climbed 126% and attributed revenue 51%, the channel matured, it did not just get louder.
The Challenge
The problem was never audience fatigue. It was underused. Outreach ran once or twice a month, shaped by a belief that customers did not want to be contacted often. With separate wholesale and retail lists, limited internal bandwidth, and no sustained content rhythm, the channel stayed underdeveloped while the brand left its own revenue on the table.
A lightly used email list, sent to twice a month, was never going to carry its weight as an owned channel. The mandate was clear: give the program a cadence, a content strategy, and a reason for customers to engage every week, and make email a channel the brand could depend on.
The Challenge
The problem was never audience fatigue. It was underused. Outreach ran once or twice a month, shaped by a belief that customers did not want to be contacted often. With separate wholesale and retail lists, limited internal bandwidth, and no sustained content rhythm, the channel stayed underdeveloped while the brand left its own revenue on the table.
A lightly used email list, sent to twice a month, was never going to carry its weight as an owned channel. The mandate was clear: give the program a cadence, a content strategy, and a reason for customers to engage every week, and make email a channel the brand could depend on.
A cadence and a content system, not just more sends
We expanded the program from email into email and SMS, then established a regular rhythm, moving the brand from occasional sends to at least weekly communication. On top of that cadence we built content pillars that gave the program direction and staying power: broader lifestyle storytelling, gifting ideas, product recommendations, and more thoughtful reasons to purchase.
When the engagement expanded in September 2025, we rebuilt the foundation underneath the calendar: every flow, every design, and ongoing campaign management across both D2C and the wholesale (B2B) program. We split the welcome, abandonment, and loyalty journeys into dedicated D2C and B2B paths rather than running one list against another. Two audiences, one coherent system, sent more often, but with relevance and restraint, so trust signals improved as volume grew. The rebuilt flows launched only in the autumn, yet already generate over half of all flow-driven revenue, a foundation built to compound.
A cadence and a content system, not just more sends
We expanded the program from email into email and SMS, then established a regular rhythm, moving the brand from occasional sends to at least weekly communication. On top of that cadence we built content pillars that gave the program direction and staying power: broader lifestyle storytelling, gifting ideas, product recommendations, and more thoughtful reasons to purchase.
When the engagement expanded in September 2025, we rebuilt the foundation underneath the calendar: every flow, every design, and ongoing campaign management across both D2C and the wholesale (B2B) program. We split the welcome, abandonment, and loyalty journeys into dedicated D2C and B2B paths rather than running one list against another. Two audiences, one coherent system, sent more often, but with relevance and restraint, so trust signals improved as volume grew. The rebuilt flows launched only in the autumn, yet already generate over half of all flow-driven revenue, a foundation built to compound.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
