Sticky Be already had the hardest thing to earn, a community that loves the brand and says so out loud. Our job was to give that love somewhere to go: points for a review, recognition for a referral, a reason to come back and a way to be celebrated when they did. We built it to feel like the brand, uplifting and a little joyful, not like a generic points widget bolted onto a checkout.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
Sticky Be already had the hardest thing to earn, a community that loves the brand and says so out loud. Our job was to give that love somewhere to go: points for a review, recognition for a referral, a reason to come back and a way to be celebrated when they did. We built it to feel like the brand, uplifting and a little joyful, not like a generic points widget bolted onto a checkout.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
A padded envelope, opened on a kitchen counter, a second pair of grip socks pulled out with the word Fearless printed on the arch. The first pair earned the second. The question the program has to answer is what recognition greets her now, and whether it sounds like the brand that printed the word.
A padded envelope, opened on a kitchen counter, a second pair of grip socks pulled out with the word Fearless printed on the arch. The first pair earned the second. The question the program has to answer is what recognition greets her now, and whether it sounds like the brand that printed the word.
A community that loved the brand, with nowhere for the love to compound
Sticky Be Socks is the rare brand with no affection problem. The product carries an affirmation, the founder story resonates, and the community is loyal and vocal. The challenge was never whether customers loved the brand. It was that the love had nowhere to compound. Reviews were not being captured at scale, plenty of customers were delighted but too few were prompted at the right moment. Loyalty had no structure, repeat purchases existed but there was no points economy, no VIP recognition, and no reason for a second purchase to make a third more likely. The community, the reviews, and the inbox lived on three separate surfaces that never spoke to each other.
The picture we drew was one program, not two widgets. Reviews and rewards wired together, with a lifecycle suite around them so nothing sat idle. Points earned across the full range of behaviors a community driven brand cares about, a new account, an order, a written review, a photo review, follows on Instagram, Facebook, TikTok, and Pinterest, a birthday, and a referral. Reviews flowing back onto the storefront as social proof. VIP tiers pulling the strongest customers up rather than rewarding them for standing still. And an inbox that sounded like the brand printed on the sock, not a generic points widget bolted onto a checkout.
A community that loved the brand, with nowhere for the love to compound
Sticky Be Socks is the rare brand with no affection problem. The product carries an affirmation, the founder story resonates, and the community is loyal and vocal. The challenge was never whether customers loved the brand. It was that the love had nowhere to compound. Reviews were not being captured at scale, plenty of customers were delighted but too few were prompted at the right moment. Loyalty had no structure, repeat purchases existed but there was no points economy, no VIP recognition, and no reason for a second purchase to make a third more likely. The community, the reviews, and the inbox lived on three separate surfaces that never spoke to each other.
The picture we drew was one program, not two widgets. Reviews and rewards wired together, with a lifecycle suite around them so nothing sat idle. Points earned across the full range of behaviors a community driven brand cares about, a new account, an order, a written review, a photo review, follows on Instagram, Facebook, TikTok, and Pinterest, a birthday, and a referral. Reviews flowing back onto the storefront as social proof. VIP tiers pulling the strongest customers up rather than rewarding them for standing still. And an inbox that sounded like the brand printed on the sock, not a generic points widget bolted onto a checkout.
One connected program, wired to the lifecycle suite
Reviews and rewards were built as one system, not two, and the lifecycle layer around them made sure the recognition landed at the right moment.
Points are earned across the behaviors that matter to this community: a new account, a new order, a written review, a photo review, social follows across four platforms, a birthday, and a referral. Customers redeem points for rewards, and VIP tiers recognize the most loyal. Reviews flow back onto the storefront as social proof, so the customers who spoke first are the ones building the case for the ones who arrive next. A bespoke lifecycle email suite carries the program through the inbox: rewards introductions, order points, redeemed and expiring points, birthdays, referrals, and social follow earns. The engagement reads the way the brand does. Welcome intro flow opens at 67 percent. Birthday flow opens at 92 percent, unmissable by design. Post purchase order flow opens at 63 percent, because the receipt sounds like the brand, not a robot. Points expiring opens at roughly 49 percent, recognition that arrives when it matters.
One connected program, wired to the lifecycle suite
Reviews and rewards were built as one system, not two, and the lifecycle layer around them made sure the recognition landed at the right moment.
Points are earned across the behaviors that matter to this community: a new account, a new order, a written review, a photo review, social follows across four platforms, a birthday, and a referral. Customers redeem points for rewards, and VIP tiers recognize the most loyal. Reviews flow back onto the storefront as social proof, so the customers who spoke first are the ones building the case for the ones who arrive next. A bespoke lifecycle email suite carries the program through the inbox: rewards introductions, order points, redeemed and expiring points, birthdays, referrals, and social follow earns. The engagement reads the way the brand does. Welcome intro flow opens at 67 percent. Birthday flow opens at 92 percent, unmissable by design. Post purchase order flow opens at 63 percent, because the receipt sounds like the brand, not a robot. Points expiring opens at roughly 49 percent, recognition that arrives when it matters.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
