Sticky Be already had the hardest thing to manufacture, a brand people feel something about. Our job was the storefront: make it clearer, faster, and more persuasive, so more of the people already arriving actually buy. Year over year, more of them did.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
Sticky Be already had the hardest thing to manufacture, a brand people feel something about. Our job was the storefront: make it clearer, faster, and more persuasive, so more of the people already arriving actually buy. Year over year, more of them did.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
A bare foot pressing down on a studio mat, the small rubber grip on the arch of the sock catching before the pose does. That is the product. Everything the storefront has to communicate lives inside that instant, fit, grip, and the small mantra printed on the sole. The site did not carry it well enough.
A bare foot pressing down on a studio mat, the small rubber grip on the arch of the sock catching before the pose does. That is the product. Everything the storefront has to communicate lives inside that instant, fit, grip, and the small mantra printed on the sole. The site did not carry it well enough.
A storefront that undersold a tactile product
Sticky Be Socks is the kind of brand customers root for. The product carries an affirmation, the community is loyal, and the catalog reads like a pep talk, Be Strong, Be Happy, Be Mindful, Be Fearless. The challenge was never the demand. It was a storefront that did not convert that demand as well as it should. Plenty of people were discovering Sticky Be. Too few were reaching the cart, and the checkout was leaking what would be buyers.
Grip socks are a feel and function purchase. On mobile, the pages had to communicate fit, grip, and the affirmation story inside the first scroll, before a thumb kept moving. The path to purchase carried more friction than it needed. Add to cart was quiet, checkout was leaky, and the site did not answer the small hesitations that stop a buyer at the last second. The picture we drew was a storefront treated as a conversion system, refined deliberately, and measured inside the purchase funnel rather than by traffic alone.
A storefront that undersold a tactile product
Sticky Be Socks is the kind of brand customers root for. The product carries an affirmation, the community is loyal, and the catalog reads like a pep talk, Be Strong, Be Happy, Be Mindful, Be Fearless. The challenge was never the demand. It was a storefront that did not convert that demand as well as it should. Plenty of people were discovering Sticky Be. Too few were reaching the cart, and the checkout was leaking what would be buyers.
Grip socks are a feel and function purchase. On mobile, the pages had to communicate fit, grip, and the affirmation story inside the first scroll, before a thumb kept moving. The path to purchase carried more friction than it needed. Add to cart was quiet, checkout was leaky, and the site did not answer the small hesitations that stop a buyer at the last second. The picture we drew was a storefront treated as a conversion system, refined deliberately, and measured inside the purchase funnel rather than by traffic alone.
A storefront treated as a conversion system
The Shopify storefront was rebuilt cleaner, faster, and mobile first, then held to a spring after spring conversion test. Each year post launch, a higher share of the same traffic bought.
The rebuild sharpened how fit, grip, and the affirmation collections are presented, so the value is obvious in the first scroll on a phone. Merchandising was tightened, product pages carried the tactile story, and the path from PDP to cart was rebuilt with fewer stops. Add to cart rate rose roughly 44 percent across the windows compared. Purchase conversion moved from roughly 3 percent to roughly 4.4 percent and kept climbing every spring after launch. Spring orders climbed 85 percent as the compounded gains stacked. Ongoing CRO, technical SEO, and AEO work protected organic visibility while the funnel work carried the number. The rebuild was not a moment. It was a discipline the storefront kept paying off, year over year.
A storefront treated as a conversion system
The Shopify storefront was rebuilt cleaner, faster, and mobile first, then held to a spring after spring conversion test. Each year post launch, a higher share of the same traffic bought.
The rebuild sharpened how fit, grip, and the affirmation collections are presented, so the value is obvious in the first scroll on a phone. Merchandising was tightened, product pages carried the tactile story, and the path from PDP to cart was rebuilt with fewer stops. Add to cart rate rose roughly 44 percent across the windows compared. Purchase conversion moved from roughly 3 percent to roughly 4.4 percent and kept climbing every spring after launch. Spring orders climbed 85 percent as the compounded gains stacked. Ongoing CRO, technical SEO, and AEO work protected organic visibility while the funnel work carried the number. The rebuild was not a moment. It was a discipline the storefront kept paying off, year over year.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
