Moonglow Jewelry had been building a personalized jewelry brand for fifteen years. Growing into new markets meant conversion, trust, and repeat purchase all had to work harder. Their review setup was thin, loyalty didn't exist, and customer feedback never reached the people designing the product. The audience was there. What was missing was a system built to compound.
Michael McBride
CEO & Founder
BUILT WITH
Moonglow Jewelry had been building a personalized jewelry brand for fifteen years. Growing into new markets meant conversion, trust, and repeat purchase all had to work harder. Their review setup was thin, loyalty didn't exist, and customer feedback never reached the people designing the product. The audience was there. What was missing was a system built to compound.
Michael McBride
CEO & Founder
BUILT WITH
Atelier Commerce viewed adding Stamped as a smart way for Moonglow to unlock more value across the customer journey, transforming reviews and loyalty into stronger retention, greater trust, and more meaningful lifetime value.
Atelier Commerce viewed adding Stamped as a smart way for Moonglow to unlock more value across the customer journey, transforming reviews and loyalty into stronger retention, greater trust, and more meaningful lifetime value.
The Challenge
Before this program, Moonglow had three priorities: build on online growth while entering new markets, deliver quality brand experiences, and surface product insights from customer feedback.
Their prior review setup did none of it at scale, thin, inconsistent social proof, no structured loyalty motion, and feedback that never reached the people designing the product. For a considered, gift-heavy, personalized purchase, that missing social proof was a direct drag on trust and conversion.
The Challenge
Before this program, Moonglow had three priorities: build on online growth while entering new markets, deliver quality brand experiences, and surface product insights from customer feedback.
Their prior review setup did none of it at scale, thin, inconsistent social proof, no structured loyalty motion, and feedback that never reached the people designing the product. For a considered, gift-heavy, personalized purchase, that missing social proof was a direct drag on trust and conversion.
The System We Built
We built Moonglow's reviews and loyalty program from a standing start, replacing a thin, inconsistent setup with a bespoke, fully managed engine, custom-branded review experiences, a structured post-purchase request sequence, and a loyalty program rewarding purchases, reviews, and social engagement.
The program compounds across every channel it touches. Reviews feed conversion on product pages, syndicate to Google for organic and paid lift, and route AI-summarized insights back to the founders and design team. Q&A reduces pre-purchase hesitation at scale. NPS captures sentiment and pushes it to Google Seller Ratings. Moonglow doesn't manage any of it — Atelier Commerce runs the whole thing end to end, so the client gets outcomes, not another tool to operate.
The System We Built
We built Moonglow's reviews and loyalty program from a standing start, replacing a thin, inconsistent setup with a bespoke, fully managed engine, custom-branded review experiences, a structured post-purchase request sequence, and a loyalty program rewarding purchases, reviews, and social engagement.
The program compounds across every channel it touches. Reviews feed conversion on product pages, syndicate to Google for organic and paid lift, and route AI-summarized insights back to the founders and design team. Q&A reduces pre-purchase hesitation at scale. NPS captures sentiment and pushes it to Google Seller Ratings. Moonglow doesn't manage any of it — Atelier Commerce runs the whole thing end to end, so the client gets outcomes, not another tool to operate.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
