This is what a focused theme rebuild and ongoing CRO does when it is done right. Not a reset. A multiplier.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
This is what a focused theme rebuild and ongoing CRO does when it is done right. Not a reset. A multiplier.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
A wholesale buyer opens the reorder cart on a Tuesday and the case count is already right. A consumer shopper on the other storefront taps into a product page at eleven at night, sees the review count near the fold, taps size, taps buy, and is out of checkout in a minute. Neither shopper thought about the theme they were using. That is the point. Two storefronts, rebuilt in place, on the same platform, and the DTC conversion rate more than doubled inside a year.
A wholesale buyer opens the reorder cart on a Tuesday and the case count is already right. A consumer shopper on the other storefront taps into a product page at eleven at night, sees the review count near the fold, taps size, taps buy, and is out of checkout in a minute. Neither shopper thought about the theme they were using. That is the point. Two storefronts, rebuilt in place, on the same platform, and the DTC conversion rate more than doubled inside a year.
Two storefronts underperforming the brand behind them
Kerafactor runs two storefronts on Shopify: a DTC site for consumers researching hair regrowth and a B2B site for dermatologist offices and clinician distributors reordering. Both were underperforming the brand behind them. The DTC conversion rate sat at 1.44 percent, roughly half of what a well built store in this category should hold. The B2B channel had no experience tuned to how a wholesale buyer actually reorders, so a customer who knew exactly what she wanted still had to work for it. The goal was to fix both without the cost or the risk of a platform migration.
The picture we drew was two tailored builds under one program. A DTC experience tuned to convert: cleaner hierarchy, faster pages, before and after imagery near the fold, review counts and clinician endorsements sitting where a first time researcher would look for them, a streamlined path from product page to cart to checkout. A B2B experience built for reorder behavior: SKU counts remembered, case sizes preset, distributor pricing surfaced honestly, wholesale reorder in one click when the interval hits. No replatform, no data loss, no downtime drama. Ongoing CRO after launch, so the sites keep climbing rather than settling at the first plateau.
Two storefronts underperforming the brand behind them
Kerafactor runs two storefronts on Shopify: a DTC site for consumers researching hair regrowth and a B2B site for dermatologist offices and clinician distributors reordering. Both were underperforming the brand behind them. The DTC conversion rate sat at 1.44 percent, roughly half of what a well built store in this category should hold. The B2B channel had no experience tuned to how a wholesale buyer actually reorders, so a customer who knew exactly what she wanted still had to work for it. The goal was to fix both without the cost or the risk of a platform migration.
The picture we drew was two tailored builds under one program. A DTC experience tuned to convert: cleaner hierarchy, faster pages, before and after imagery near the fold, review counts and clinician endorsements sitting where a first time researcher would look for them, a streamlined path from product page to cart to checkout. A B2B experience built for reorder behavior: SKU counts remembered, case sizes preset, distributor pricing surfaced honestly, wholesale reorder in one click when the interval hits. No replatform, no data loss, no downtime drama. Ongoing CRO after launch, so the sites keep climbing rather than settling at the first plateau.
Two builds in place, then continuous refinement
Both storefronts were rebuilt on customized Shopify themes without migration, and a CRO retainer picked up the day after launch to keep the conversion curve climbing.
The DTC theme was rebuilt around a first time researcher and a returning buyer at once. The product page carries the review count, the before and after evidence, the peptide chemistry, and the clinician endorsement without shouting any of them. The cart and checkout were tightened so a buyer decided in one place. On the B2B side, a wholesale storefront was built from scratch on Shopify Plus, with login redirects that keep a professional buyer out of consumer flows, saved case sizes, and one click reorder pegged to the account's real cadence. After launch, the CRO retainer ran continuous tests on hierarchy, page speed, and the small copy choices at the moment of decision, and both sites kept climbing month over month. Orders grew nearly six times faster than traffic. That gap is the experience doing the work.
Two builds in place, then continuous refinement
Both storefronts were rebuilt on customized Shopify themes without migration, and a CRO retainer picked up the day after launch to keep the conversion curve climbing.
The DTC theme was rebuilt around a first time researcher and a returning buyer at once. The product page carries the review count, the before and after evidence, the peptide chemistry, and the clinician endorsement without shouting any of them. The cart and checkout were tightened so a buyer decided in one place. On the B2B side, a wholesale storefront was built from scratch on Shopify Plus, with login redirects that keep a professional buyer out of consumer flows, saved case sizes, and one click reorder pegged to the account's real cadence. After launch, the CRO retainer ran continuous tests on hierarchy, page speed, and the small copy choices at the moment of decision, and both sites kept climbing month over month. Orders grew nearly six times faster than traffic. That gap is the experience doing the work.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
