We built the reviews and rewards layer from zero that turns that efficacy into measurable value.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
We built the reviews and rewards layer from zero that turns that efficacy into measurable value.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
A woman raises a phone to the bathroom mirror and takes a picture of her scalp at month six. She has taken the same picture at month one, and at month three, and now she has an answer worth telling someone. A prompt arrives that evening asking her to leave a verified review and points land in her rewards account when she does. The picture becomes proof for the next person researching a regrowth regimen at midnight. The brand had spent the year building the system that recognizes exactly this moment.
A woman raises a phone to the bathroom mirror and takes a picture of her scalp at month six. She has taken the same picture at month one, and at month three, and now she has an answer worth telling someone. A prompt arrives that evening asking her to leave a verified review and points land in her rewards account when she does. The picture becomes proof for the next person researching a regrowth regimen at midnight. The brand had spent the year building the system that recognizes exactly this moment.
A product that works, with no system to prove it
Kerafactor sells a clinical peptide hair regrowth regimen on Shopify, in a medical grade category where the most powerful conversion asset on the site is another real person describing a result. Plenty of customers had remarkable outcomes. Almost none were being prompted, at the right moment, to leave the verified review that reassures the next high intent shopper. Loyalty had no architecture. Repeat purchases were happening because the regimen delivered, and nothing in the program was recognizing the buyer when she returned. The efficacy had no structured way to become proof.
The picture we drew was a single connected system, built from zero, for a brand where the proof is the result. A review engine that captures month one through month six evidence and surfaces it on the product page the next shopper reads first. A rewards program that recognizes the second order and every order after it. An owned email and SMS lifecycle layer that speaks in regrowth terms, not in coupon terms. A subscription option for the replenishment window a real regimen creates. One program that compounds because it recognizes the customer who is already doing the right thing.
A product that works, with no system to prove it
Kerafactor sells a clinical peptide hair regrowth regimen on Shopify, in a medical grade category where the most powerful conversion asset on the site is another real person describing a result. Plenty of customers had remarkable outcomes. Almost none were being prompted, at the right moment, to leave the verified review that reassures the next high intent shopper. Loyalty had no architecture. Repeat purchases were happening because the regimen delivered, and nothing in the program was recognizing the buyer when she returned. The efficacy had no structured way to become proof.
The picture we drew was a single connected system, built from zero, for a brand where the proof is the result. A review engine that captures month one through month six evidence and surfaces it on the product page the next shopper reads first. A rewards program that recognizes the second order and every order after it. An owned email and SMS lifecycle layer that speaks in regrowth terms, not in coupon terms. A subscription option for the replenishment window a real regimen creates. One program that compounds because it recognizes the customer who is already doing the right thing.
One connected system, built from zero
Reviews, rewards, lifecycle email and SMS, and subscription replenishment were built together on Klaviyo, Nosto, and Shopify, so the brand's evidence, its rewards, and its messaging live on one surface rather than four.
A verified review engine was set up to prompt at the moment a real regrowth outcome arrives, with points earned for a verified review and photo, and an accelerated points path for the customer who leaves a second one. A rewards program was written around the actual repeat behavior: recognition on the second order, tiering that pulls the strongest buyers up rather than reward them for staying still. Owned email and SMS moved onto Klaviyo and the flows were tuned to the regimen's real timing, month one welcome, month three check in, month six milestone. A subscription option was added for replenishment, so a buyer who knows the regimen works does not have to remember to reorder. Reviews became the social proof on product pages and the trust marks on the homepage, so the customer who spoke first was also the one building the case for the next customer arriving. The value is frequency, not a bigger basket. The customer orders 4.6 times as often once the system recognizes her.
One connected system, built from zero
Reviews, rewards, lifecycle email and SMS, and subscription replenishment were built together on Klaviyo, Nosto, and Shopify, so the brand's evidence, its rewards, and its messaging live on one surface rather than four.
A verified review engine was set up to prompt at the moment a real regrowth outcome arrives, with points earned for a verified review and photo, and an accelerated points path for the customer who leaves a second one. A rewards program was written around the actual repeat behavior: recognition on the second order, tiering that pulls the strongest buyers up rather than reward them for staying still. Owned email and SMS moved onto Klaviyo and the flows were tuned to the regimen's real timing, month one welcome, month three check in, month six milestone. A subscription option was added for replenishment, so a buyer who knows the regimen works does not have to remember to reorder. Reviews became the social proof on product pages and the trust marks on the homepage, so the customer who spoke first was also the one building the case for the next customer arriving. The value is frequency, not a bigger basket. The customer orders 4.6 times as often once the system recognizes her.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
