From concept to launch, we craft digital solutions that not only look exceptional but also drive results, building connections that last.
Michael McBride
CEO & Founder
BUILT WITH
From concept to launch, we craft digital solutions that not only look exceptional but also drive results, building connections that last.
Michael McBride
CEO & Founder
BUILT WITH
KeraFactor was already running Google Ads, but in a sensitive medical-aesthetic category the account lacked the structure, compliance controls, and data foundation to scale safely. The challenge was not to start spending. It was to make every dollar safer, cleaner, and far more productive.
KeraFactor was already running Google Ads, but in a sensitive medical-aesthetic category the account lacked the structure, compliance controls, and data foundation to scale safely. The challenge was not to start spending. It was to make every dollar safer, cleaner, and far more productive.
The Challenge
KeraFactor came to Atelier Commerce with Google Ads already running, but without the control a trust-sensitive, claims-regulated category requires.
Compliance risk inside live ads. Because KeraFactor operates in hair loss, scalp, and hair-health concerns, certain direct medical-style claims cannot be used in advertising. During the audit, we found risky formulations live inside the account, an exposure on legal, platform-policy, and customer-expectation fronts at once. This had to be fixed before anything else. A weak data foundation. Product data relied too heavily on Google's automatic classification, which threatened Shopping visibility, ad relevance, and Merchant Center health. Browser-side tracking alone was unreliable: cookie restrictions, ad blockers, and bot traffic were distorting the very signals the optimization depended on. Budget going to the wrong places. Low-intent accessories were being advertised to cold audiences, and a separate non-brand Search and Shopping effort was spending at near-zero return. The brief: make the advertising safe and compliant, give Google accurate and structured data, separate brand from acquisition, and concentrate spend on what genuinely drives profitable revenue.
The Challenge
KeraFactor came to Atelier Commerce with Google Ads already running, but without the control a trust-sensitive, claims-regulated category requires.
Compliance risk inside live ads. Because KeraFactor operates in hair loss, scalp, and hair-health concerns, certain direct medical-style claims cannot be used in advertising. During the audit, we found risky formulations live inside the account, an exposure on legal, platform-policy, and customer-expectation fronts at once. This had to be fixed before anything else. A weak data foundation. Product data relied too heavily on Google's automatic classification, which threatened Shopping visibility, ad relevance, and Merchant Center health. Browser-side tracking alone was unreliable: cookie restrictions, ad blockers, and bot traffic were distorting the very signals the optimization depended on. Budget going to the wrong places. Low-intent accessories were being advertised to cold audiences, and a separate non-brand Search and Shopping effort was spending at near-zero return. The brief: make the advertising safe and compliant, give Google accurate and structured data, separate brand from acquisition, and concentrate spend on what genuinely drives profitable revenue.
The System
A paid search rebuild, from the feed up.
Compliance first. We removed risky medical-style claims from live ads and replaced them with safer, policy-compliant messaging. Performance did not depend on risky language: after the cleanup, click-through rate roughly doubled. The ads became more engaging while the brand became safer. Product feed rebuilt with Channable. Instead of passing raw Shopify data into Google, we used Channable to clean, structure, categorize, filter, and enrich the feed before Merchant Center. Feed rules improved categorization, and we deliberately excluded low-priority accessories from paid Shopping so budget concentrated on commercial-intent products. Merchant Center optimized for trust. We corrected brand and store information, worked toward the Top Quality Store signal, integrated loyalty value where possible, and ran promotions. Because Merchant Center also powers free listings, this lifted visibility beyond paid clicks. Account restructured around intent. Campaigns were rebuilt by product group and type so budget followed business priority. Brand was separated from acquisition, and a low-return non-brand effort was paused so spend moved to proven performers. Tracking made trustworthy with Littledata. We implemented Littledata for server-side tracking, sending accurate transaction and event data from Shopify into analytics and the ad platforms, reducing the impact of cookie loss, ad blockers, and bot traffic. Cold-audience testing, measured properly. We extended into Demand Gen and YouTube alongside the client's influencer work, applying a proprietary creative-scoring system (Hook Score, Video Score, and relative-performance and data-sufficiency checks) so creative decisions were made on signal, not vanity metrics. One system, connected. The cleaner Channable feed sharpens Shopping and PMax, Littledata's server-side data feeds reporting and optimization, and Merchant Center quality lifts paid and free visibility together. Microsoft Ads (Bing) is queued as the next channel, with the validated Google structure replicated onto a lower-competition surface.
The System
A paid search rebuild, from the feed up.
Compliance first. We removed risky medical-style claims from live ads and replaced them with safer, policy-compliant messaging. Performance did not depend on risky language: after the cleanup, click-through rate roughly doubled. The ads became more engaging while the brand became safer. Product feed rebuilt with Channable. Instead of passing raw Shopify data into Google, we used Channable to clean, structure, categorize, filter, and enrich the feed before Merchant Center. Feed rules improved categorization, and we deliberately excluded low-priority accessories from paid Shopping so budget concentrated on commercial-intent products. Merchant Center optimized for trust. We corrected brand and store information, worked toward the Top Quality Store signal, integrated loyalty value where possible, and ran promotions. Because Merchant Center also powers free listings, this lifted visibility beyond paid clicks. Account restructured around intent. Campaigns were rebuilt by product group and type so budget followed business priority. Brand was separated from acquisition, and a low-return non-brand effort was paused so spend moved to proven performers. Tracking made trustworthy with Littledata. We implemented Littledata for server-side tracking, sending accurate transaction and event data from Shopify into analytics and the ad platforms, reducing the impact of cookie loss, ad blockers, and bot traffic. Cold-audience testing, measured properly. We extended into Demand Gen and YouTube alongside the client's influencer work, applying a proprietary creative-scoring system (Hook Score, Video Score, and relative-performance and data-sufficiency checks) so creative decisions were made on signal, not vanity metrics. One system, connected. The cleaner Channable feed sharpens Shopping and PMax, Littledata's server-side data feeds reporting and optimization, and Merchant Center quality lifts paid and free visibility together. Microsoft Ads (Bing) is queued as the next channel, with the validated Google structure replicated onto a lower-competition surface.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
