We were brought in to stand up the email program for Kerafactor's B2B channel on Shopify Plus, and to fix a HubSpot to Shopify integration a previous specialist agency could not deploy. The brand had the product and the buyers. It needed a system that recognized both.
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
BUILT WITH
We were brought in to stand up the email program for Kerafactor's B2B channel on Shopify Plus, and to fix a HubSpot to Shopify integration a previous specialist agency could not deploy. The brand had the product and the buyers. It needed a system that recognized both.
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
BUILT WITH
A clinic in Charlotte reorders on a Tuesday morning, ninety days after the last case arrived, because the reminder landed the night before with the exact SKU count the front desk keeps on the shelf. No one at the wholesale team pushed send. The automation had been waiting for that interval. Elsewhere in the country, another distributor opens a first order welcome sequence and moves through it in the order it was built. A behavior driven B2B email program runs like this, quietly, in the background, and out earns every campaign a marketer can schedule.
A clinic in Charlotte reorders on a Tuesday morning, ninety days after the last case arrived, because the reminder landed the night before with the exact SKU count the front desk keeps on the shelf. No one at the wholesale team pushed send. The automation had been waiting for that interval. Elsewhere in the country, another distributor opens a first order welcome sequence and moves through it in the order it was built. A behavior driven B2B email program runs like this, quietly, in the background, and out earns every campaign a marketer can schedule.
A broadcast tool where a revenue engine had to be
Kerafactor's B2B channel sits on Shopify Plus and serves dermatologist offices, medspas, clinician distributors, and wholesale buyers reordering peptide hair regrowth product for their shelves. The wholesale email program had been running on Campaign Monitor, a broadcast newsletter tool with no journey architecture, no behavioral triggers, and no attribution worth trusting. A HubSpot to Shopify integration had been deployed by a prior specialist agency and left in a state the team had quietly given up on. Sales enablement had stopped running. The buyers were reordering because the product worked. Nothing in the system was helping them do it faster or reminding them when it was time.
The brief was structural on two sides. Stand up a real lifecycle program on Attentive, built for a high AOV wholesale buyer rather than a consumer impulse. Repair the HubSpot to Shopify integration end to end and restore the B2B sales enablement workflows the team had abandoned. Onboarding sequences for a new clinic account. Reorder prompts pegged to the distributor's actual replenishment window. Win back for the account that stopped ordering at month four. Post purchase nurture that spoke like a professional peer, not a coupon.
A broadcast tool where a revenue engine had to be
Kerafactor's B2B channel sits on Shopify Plus and serves dermatologist offices, medspas, clinician distributors, and wholesale buyers reordering peptide hair regrowth product for their shelves. The wholesale email program had been running on Campaign Monitor, a broadcast newsletter tool with no journey architecture, no behavioral triggers, and no attribution worth trusting. A HubSpot to Shopify integration had been deployed by a prior specialist agency and left in a state the team had quietly given up on. Sales enablement had stopped running. The buyers were reordering because the product worked. Nothing in the system was helping them do it faster or reminding them when it was time.
The brief was structural on two sides. Stand up a real lifecycle program on Attentive, built for a high AOV wholesale buyer rather than a consumer impulse. Repair the HubSpot to Shopify integration end to end and restore the B2B sales enablement workflows the team had abandoned. Onboarding sequences for a new clinic account. Reorder prompts pegged to the distributor's actual replenishment window. Win back for the account that stopped ordering at month four. Post purchase nurture that spoke like a professional peer, not a coupon.
Every automation written from the buyer's cycle out
The program was rebuilt on Attentive as a system that recognizes where a wholesale buyer is in their cycle and meets them there, and it was brought to market as one properly attributed channel rather than a scatter of sends.
Every automation was written from scratch: welcome and account activation for a new distributor, onboarding for the first reorder, reorder prompts tuned to the clinic replenishment interval, win back for the accounts that slipped past ninety days, reactivation for lapsed wholesale buyers, and post purchase nurture that reads like a clinician talking to a clinician. Campaign templates were built alongside the automations, so the always on program and the newsletter share a voice and a measurement surface. In parallel, the HubSpot to Shopify integration was rebuilt end to end. Lead scoring, wholesale application review, and sales enablement returned as workflows the team could actually use. The proof is in the split. Automations now out earn the campaigns they sit beside, 57 to 43. That is the signature of a program that compounds, not a channel that asks to be refilled every Monday.
Every automation written from the buyer's cycle out
The program was rebuilt on Attentive as a system that recognizes where a wholesale buyer is in their cycle and meets them there, and it was brought to market as one properly attributed channel rather than a scatter of sends.
Every automation was written from scratch: welcome and account activation for a new distributor, onboarding for the first reorder, reorder prompts tuned to the clinic replenishment interval, win back for the accounts that slipped past ninety days, reactivation for lapsed wholesale buyers, and post purchase nurture that reads like a clinician talking to a clinician. Campaign templates were built alongside the automations, so the always on program and the newsletter share a voice and a measurement surface. In parallel, the HubSpot to Shopify integration was rebuilt end to end. Lead scoring, wholesale application review, and sales enablement returned as workflows the team could actually use. The proof is in the split. Automations now out earn the campaigns they sit beside, 57 to 43. That is the signature of a program that compounds, not a channel that asks to be refilled every Monday.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
