We were brought in to stand up the email program for KeraFactor's B2B channel on Shopify Plus, and to fix a HubSpot/Shopify integration their previous specialist agency could not deploy. The brand had the product and the buyers.
Danielle Schermerhorn
Founder & CEO, Atelier Commerce
BUILT WITH
We were brought in to stand up the email program for KeraFactor's B2B channel on Shopify Plus, and to fix a HubSpot/Shopify integration their previous specialist agency could not deploy. The brand had the product and the buyers.
Danielle Schermerhorn
Founder & CEO, Atelier Commerce
BUILT WITH
This is not a consumer email. At a true wholesale order value, the program is built for how B2B buyers actually reorder, replacing a broadcast newsletter tool with a behavior-driven revenue system.
This is not a consumer email. At a true wholesale order value, the program is built for how B2B buyers actually reorder, replacing a broadcast newsletter tool with a behavior-driven revenue system.
The Challenge
KeraFactor's B2B channel was running on Campaign Monitor, a broadcast tool with no journey architecture, no behavioral triggers, and no real attribution. Email was a newsletter, not a revenue channel. At the same time, the brand's HubSpot/Shopify integration had been so poorly deployed by a prior specialist agency that the team had all but stopped using it. The sales-enablement layer that was supposed to power B2B follow-up and efficiency was effectively dead weight.
The brief was two-sided and structural: stand up a real lifecycle program on Attentive, with automations, campaign templates, and a go-to-market built for a high-AOV wholesale buyer, not a consumer impulse purchase, and repair the HubSpot/Shopify integration end to end, restoring the B2B sales-enablement workflows the team had given up on.
The Challenge
KeraFactor's B2B channel was running on Campaign Monitor, a broadcast tool with no journey architecture, no behavioral triggers, and no real attribution. Email was a newsletter, not a revenue channel. At the same time, the brand's HubSpot/Shopify integration had been so poorly deployed by a prior specialist agency that the team had all but stopped using it. The sales-enablement layer that was supposed to power B2B follow-up and efficiency was effectively dead weight.
The brief was two-sided and structural: stand up a real lifecycle program on Attentive, with automations, campaign templates, and a go-to-market built for a high-AOV wholesale buyer, not a consumer impulse purchase, and repair the HubSpot/Shopify integration end to end, restoring the B2B sales-enablement workflows the team had given up on.
Automations as the engine, not the afterthought
A B2B email program is not a send list. It is a system that recognizes where a wholesale buyer is in their cycle and meets them there: onboarding, reorder prompts, win-back, and post-purchase nurture, each triggered by behavior rather than calendar. We built every Attentive automation and campaign template from the ground up and brought the program to market on a single, properly attributed platform.
The proof is in the split. KeraFactor's automated journeys now generate more revenue than its one-to-many campaigns, a 57/43 split in favor of always-on automation. That is the signature of a program that compounds: revenue that keeps arriving from systems already built, not from the next blast. Alongside the email work, we rebuilt the HubSpot/Shopify integration the prior agency could not, restoring the B2B sales-enablement workflows the team had abandoned and turning a dormant tool back into working infrastructure.
Automations as the engine, not the afterthought
A B2B email program is not a send list. It is a system that recognizes where a wholesale buyer is in their cycle and meets them there: onboarding, reorder prompts, win-back, and post-purchase nurture, each triggered by behavior rather than calendar. We built every Attentive automation and campaign template from the ground up and brought the program to market on a single, properly attributed platform.
The proof is in the split. KeraFactor's automated journeys now generate more revenue than its one-to-many campaigns, a 57/43 split in favor of always-on automation. That is the signature of a program that compounds: revenue that keeps arriving from systems already built, not from the next blast. Alongside the email work, we rebuilt the HubSpot/Shopify integration the prior agency could not, restoring the B2B sales-enablement workflows the team had abandoned and turning a dormant tool back into working infrastructure.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
