We were brought in to lead affiliate and partner marketing for a clinical-grade peptide haircare brand on Shopify. The brand had the product, the editorial recognition, and the audience. What it did not yet have was a partner program built to compound.
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
BUILT WITH
We were brought in to lead affiliate and partner marketing for a clinical-grade peptide haircare brand on Shopify. The brand had the product, the editorial recognition, and the audience. What it did not yet have was a partner program built to compound.
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
BUILT WITH
We migrated Kerafactor from Awin to impact.com, rebuilt the commission and bonus architecture, and recruited a publisher mix that recognized the brand for what it is: clinical, premium, and content-led. Revenue compounded 512%, clicks 1,021%, and a publisher ecosystem that did not just grow, it matured.
We migrated Kerafactor from Awin to impact.com, rebuilt the commission and bonus architecture, and recruited a publisher mix that recognized the brand for what it is: clinical, premium, and content-led. Revenue compounded 512%, clicks 1,021%, and a publisher ecosystem that did not just grow, it matured.
Creative challenges
The category rewards credibility, not coupons. Our work was to recruit partners who understood the science, build a commission structure that paid for the right behavior, and let the program compound on the quality of the audience, not the size of the payout.
Kerafactor had been live on a prior network and was producing modestly. The program existed, but it was not yet structural. Compliance constraints sat on top of every promotional decision, narrowing what each product could claim and shaping how publishers needed to be briefed. The publisher mix was thin. The commission ladder did not reward the partners most capable of building long-term demand. The brief was structural, not cosmetic.
Creative challenges
The category rewards credibility, not coupons. Our work was to recruit partners who understood the science, build a commission structure that paid for the right behavior, and let the program compound on the quality of the audience, not the size of the payout.
Kerafactor had been live on a prior network and was producing modestly. The program existed, but it was not yet structural. Compliance constraints sat on top of every promotional decision, narrowing what each product could claim and shaping how publishers needed to be briefed. The publisher mix was thin. The commission ladder did not reward the partners most capable of building long-term demand. The brief was structural, not cosmetic.
Publisher ecosystem as a compounding asset
The network was migrated to impact.com, giving the brand a single attribution surface and the partner-discovery tooling required to recruit at scale.
The commission structure was rebuilt around acquisition. The publisher mix was rebuilt around the audience: influencers and content creators at the top, beauty and wellness editors, YouTube reviewers, editorial newsletters, clinics, and B2B referral partners, with a measured layer of loyalty, cashback, and coupon partners at the bottom of the funnel.
Publisher ecosystem as a compounding asset
The network was migrated to impact.com, giving the brand a single attribution surface and the partner-discovery tooling required to recruit at scale.
The commission structure was rebuilt around acquisition. The publisher mix was rebuilt around the audience: influencers and content creators at the top, beauty and wellness editors, YouTube reviewers, editorial newsletters, clinics, and B2B referral partners, with a measured layer of loyalty, cashback, and coupon partners at the bottom of the funnel.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
