Michael J. McBride
Founder & CEO, Atelier Commerce
Michael J. McBride
Founder & CEO, Atelier Commerce
We migrated KeraFactor from Awin to impact.com, rebuilt the commission and bonus architecture, and recruited a publisher mix that recognized the brand for what it is, clinical, premium, and content-led. Revenue compounded 512%, clicks 1,021%, and a publisher ecosystem that did not just grow, it matured.
We migrated KeraFactor from Awin to impact.com, rebuilt the commission and bonus architecture, and recruited a publisher mix that recognized the brand for what it is, clinical, premium, and content-led. Revenue compounded 512%, clicks 1,021%, and a publisher ecosystem that did not just grow, it matured.
Atelier brands succeed at a rate outpacing industry benchmarks.
Find out why.
Average CTR Improvement
Helping brands make their mark online.
Average CTR Improvement
Helping brands make their mark online.
Autonomous CRO Resolutions
Our designs engage millions globally.
Autonomous CRO Resolutions
Our designs engage millions globally.
Average client growth YOY
We build long-term partnerships through proven results.
Average client growth YOY
We build long-term partnerships through proven results.
Years of expertise
Decades of experience in delivering impactful digital solutions.
Years of expertise
Decades of experience in delivering impactful digital solutions.
Atelier brands succeed at a rate outpacing industry benchmarks.
Find out why.
Average CTR Improvement
Helping brands make their mark online.
Autonomous CRO Resolutions
Our designs engage millions globally.
Average client growth YOY
We build long-term partnerships through proven results.
Years of expertise
Decades of experience in delivering impactful digital solutions.
POWERING EXPERIENCES THAT PERFORM
POWERING EXPERIENCES THAT PERFORM
Creative challenges
The category rewards credibility, not coupons. Our work was to recruit partners who understood the science, build a commission structure that paid for the right behavior, and let the program compound on the quality of the audience, not the size of the payout.
KeraFactor had been live on a prior network and was producing modestly. The program existed, but it was not yet structural. Compliance constraints sat on top of every promotional decision, narrowing what each product could claim and shaping how publishers needed to be briefed. The publisher mix was thin. The commission ladder did not reward the partners most capable of building long-term demand. The brief was structural, not cosmetic.
Creative challenges
The category rewards credibility, not coupons. Our work was to recruit partners who understood the science, build a commission structure that paid for the right behavior, and let the program compound on the quality of the audience, not the size of the payout.
KeraFactor had been live on a prior network and was producing modestly. The program existed, but it was not yet structural. Compliance constraints sat on top of every promotional decision, narrowing what each product could claim and shaping how publishers needed to be briefed. The publisher mix was thin. The commission ladder did not reward the partners most capable of building long-term demand. The brief was structural, not cosmetic.
CONNECTED TO CONVERSION & EXPERIENCE
CONNECTED TO CONVERSION & EXPERIENCE
Publisher ecosystem as a compounding asset
Count
The commission structure was rebuilt around acquisition. The publisher mix was rebuilt around the audience: influencers and content creators at the top, beauty and wellness editors, YouTube reviewers, editorial newsletters, clinics and B2B referral partners, with a measured layer of loyalty, cashback, and coupon partners at the bottom of the funnel. The network was migrated to impact.com, giving the brand a single attribution surface and the partner-discovery tooling required to recruit at scale.
Publisher ecosystem as a compounding asset
Count
The commission structure was rebuilt around acquisition. The publisher mix was rebuilt around the audience: influencers and content creators at the top, beauty and wellness editors, YouTube reviewers, editorial newsletters, clinics and B2B referral partners, with a measured layer of loyalty, cashback, and coupon partners at the bottom of the funnel. The network was migrated to impact.com, giving the brand a single attribution surface and the partner-discovery tooling required to recruit at scale.
supporting growth marketing
supporting growth marketing
Publisher ecosystem as a compounding asset
Count
Publisher ecosystem as a compounding asset
Count
Latest projects
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Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Social Media Marketing
Alicia Adams Alpaca: 90% First Impressions from Organic Social
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
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Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Latest projects
Social Media Marketing
Alicia Adams Alpaca: 90% First Impressions from Organic Social
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
