We were brought in to lead affiliate and partner marketing for a clinical peptide hair regrowth brand on Shopify. The brand had the product, the editorial recognition, and the audience. What it did not yet have was a partner program built to compound.
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
BUILT WITH
We were brought in to lead affiliate and partner marketing for a clinical peptide hair regrowth brand on Shopify. The brand had the product, the editorial recognition, and the audience. What it did not yet have was a partner program built to compound.
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
BUILT WITH
A beauty editor opens her Tuesday newsletter and a peptide serum is the second item down, explained the way she would explain it. Nothing about a code. A regrowth story, a clinician's line about follicles, a before and after at month six. The reader taps through and buys once. The brand had never met her before. The program that carried her there had been rebuilt twelve months earlier, and every publisher in the mix had been chosen for a moment exactly like this one.
A beauty editor opens her Tuesday newsletter and a peptide serum is the second item down, explained the way she would explain it. Nothing about a code. A regrowth story, a clinician's line about follicles, a before and after at month six. The reader taps through and buys once. The brand had never met her before. The program that carried her there had been rebuilt twelve months earlier, and every publisher in the mix had been chosen for a moment exactly like this one.
A program that was live and not yet structural
Kerafactor is a clinical peptide hair regrowth brand on Shopify, backed by editorial coverage and a real repeat audience of DTC customers and clinician distributors. The affiliate program was already running on Awin, producing modestly, and it was not yet a channel that compounded. Commissions paid every partner the same way. Coupon sites and content sites sat inside one undifferentiated ladder. Compliance sat on top of every promotional decision, narrowing what could be said and by whom, and no one had translated those limits into a publisher brief. The customers were arriving. The system was not recognizing where they came from.
The picture we drew was a program that paid for acquisition and rewarded the publishers who brought the brand new households. One attribution surface. One commission ladder that separated content and reviews from cashback and coupon. A publisher mix organized around the brand's editorial center of gravity: newsletters read by women researching regrowth at eleven at night, YouTube reviewers walking a camera through month one and month six, dermatologist referrals inside clinic networks, B2B distributor partners, wellness editors who understood peptides before we asked. Compliance turned into a briefing document rather than a friction.
A program that was live and not yet structural
Kerafactor is a clinical peptide hair regrowth brand on Shopify, backed by editorial coverage and a real repeat audience of DTC customers and clinician distributors. The affiliate program was already running on Awin, producing modestly, and it was not yet a channel that compounded. Commissions paid every partner the same way. Coupon sites and content sites sat inside one undifferentiated ladder. Compliance sat on top of every promotional decision, narrowing what could be said and by whom, and no one had translated those limits into a publisher brief. The customers were arriving. The system was not recognizing where they came from.
The picture we drew was a program that paid for acquisition and rewarded the publishers who brought the brand new households. One attribution surface. One commission ladder that separated content and reviews from cashback and coupon. A publisher mix organized around the brand's editorial center of gravity: newsletters read by women researching regrowth at eleven at night, YouTube reviewers walking a camera through month one and month six, dermatologist referrals inside clinic networks, B2B distributor partners, wellness editors who understood peptides before we asked. Compliance turned into a briefing document rather than a friction.
The migration, and what changed after it
The network was moved from Awin to impact.com, and the program was rebuilt around the quality of the audience rather than the volume of the placement.
Commissions were rewritten around acquisition, with bonuses for new customer share and recurring rates for the partners who consistently brought first orders. Content and reviews creators sat in their own tier, paid to teach the regimen, and their briefs carried the same compliance vocabulary the clinicians used. Editorial newsletters were recruited by hand, one at a time, and paired with landing pages that matched the register of the write up. B2B referral partners and loyalty partners entered as a separate lane, so the wholesale side of the business earned its own accounting. Coupon and cashback held a small, deliberate share, priced to defend margin rather than to buy the last click. Impact.com held the whole thing in one attribution surface, so every publisher knew what it had earned and why.
The migration, and what changed after it
The network was moved from Awin to impact.com, and the program was rebuilt around the quality of the audience rather than the volume of the placement.
Commissions were rewritten around acquisition, with bonuses for new customer share and recurring rates for the partners who consistently brought first orders. Content and reviews creators sat in their own tier, paid to teach the regimen, and their briefs carried the same compliance vocabulary the clinicians used. Editorial newsletters were recruited by hand, one at a time, and paired with landing pages that matched the register of the write up. B2B referral partners and loyalty partners entered as a separate lane, so the wholesale side of the business earned its own accounting. Coupon and cashback held a small, deliberate share, priced to defend margin rather than to buy the last click. Impact.com held the whole thing in one attribution surface, so every publisher knew what it had earned and why.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
