We did not just move Gearstar to a new platform. We launched it in the middle of an attack, protected every ranking they had, and then built a year of growth on top of it.
Michael McBride
Founder and CEO, Atelier Commerce
BUILT WITH
We did not just move Gearstar to a new platform. We launched it in the middle of an attack, protected every ranking they had, and then built a year of growth on top of it.
Michael McBride
Founder and CEO, Atelier Commerce
BUILT WITH
The legacy site was under attack when the migration began. Traffic was being drained in real time and the team had hours, not weeks, to move the catalog. Every product page, every URL, every ranking a decade of transmissions work had earned, all of it had to land on the other side of the cutover intact. Nothing about the situation asked for a graceful timeline.
The legacy site was under attack when the migration began. Traffic was being drained in real time and the team had hours, not weeks, to move the catalog. Every product page, every URL, every ranking a decade of transmissions work had earned, all of it had to land on the other side of the cutover intact. Nothing about the situation asked for a graceful timeline.
A replatform under a live DDoS, with a decade of rankings to protect
Gearstar Performance Transmissions had real demand and real authority in the performance transmissions world, and a legacy storefront that was failing on every front. Load times were slow. The architecture was aging. Roughly a third of visitors bounced before they saw a product. Rankings sat in the double digits for most of the queries that mattered. Then the site came under a distributed denial of service attack, and the choice was no longer whether to replatform, only how quickly and how carefully.
The picture we drew was a full replatform to BigCommerce, executed live during the attack, with a 301 redirect strategy tight enough that every ranking survived the cutover. Search Console verified on the new domain in hours. A mobile first storefront rebuilt from the ground up. Then, on top of a site that could actually be crawled, a year of the SEO and CRO work the old platform never permitted.
A replatform under a live DDoS, with a decade of rankings to protect
Gearstar Performance Transmissions had real demand and real authority in the performance transmissions world, and a legacy storefront that was failing on every front. Load times were slow. The architecture was aging. Roughly a third of visitors bounced before they saw a product. Rankings sat in the double digits for most of the queries that mattered. Then the site came under a distributed denial of service attack, and the choice was no longer whether to replatform, only how quickly and how carefully.
The picture we drew was a full replatform to BigCommerce, executed live during the attack, with a 301 redirect strategy tight enough that every ranking survived the cutover. Search Console verified on the new domain in hours. A mobile first storefront rebuilt from the ground up. Then, on top of a site that could actually be crawled, a year of the SEO and CRO work the old platform never permitted.
How the site was rebuilt, and what it earned
A full catalog migration onto BigCommerce, run live during the attack. A 301 redirect strategy that protected every ranking. Then twelve months of tuning on top of a site that could finally hold the weight of the demand it had.
The legacy storefront was replaced under emergency conditions. Full catalog migration onto BigCommerce, theme and checkout and product architecture stood up in hours. The 301 redirect strategy carried the equity across. Search Console verification landed on the new domain the same day. Once the site was stable, the SEO program began: content developed against the queries the transmissions buyer actually types, on page structure rebuilt for crawlability, mobile first performance held to a strict standard, financing and tax automation integrated, bulk pricing tooling wired in, CMS and CRO support handed to the internal team. Over the twelve months that followed, organic clicks grew roughly five times over. Average position climbed inside the top five for the majority of the queries earning clicks. Average session duration lifted 59 percent. Engagement rate rose to nearly three quarters. The bounce rate fell to roughly a quarter of visitors, down from more than a third on the legacy site. Same catalog, new floor.
How the site was rebuilt, and what it earned
A full catalog migration onto BigCommerce, run live during the attack. A 301 redirect strategy that protected every ranking. Then twelve months of tuning on top of a site that could finally hold the weight of the demand it had.
The legacy storefront was replaced under emergency conditions. Full catalog migration onto BigCommerce, theme and checkout and product architecture stood up in hours. The 301 redirect strategy carried the equity across. Search Console verification landed on the new domain the same day. Once the site was stable, the SEO program began: content developed against the queries the transmissions buyer actually types, on page structure rebuilt for crawlability, mobile first performance held to a strict standard, financing and tax automation integrated, bulk pricing tooling wired in, CMS and CRO support handed to the internal team. Over the twelve months that followed, organic clicks grew roughly five times over. Average position climbed inside the top five for the majority of the queries earning clicks. Average session duration lifted 59 percent. Engagement rate rose to nearly three quarters. The bounce rate fell to roughly a quarter of visitors, down from more than a third on the legacy site. Same catalog, new floor.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
