We were brought in to run the search, merchandising, and recommendations program for a contemporary women's apparel brand on Shopify. The shopper at this price point is a working woman in her 30s or 40s making a considered purchase. She compares, she pairs, she completes the look. The onsite experience had to hold her there long enough to do all three.
Michael McBride
Founder and CEO, Atelier Commerce
BUILT WITH
We were brought in to run the search, merchandising, and recommendations program for a contemporary women's apparel brand on Shopify. The shopper at this price point is a working woman in her 30s or 40s making a considered purchase. She compares, she pairs, she completes the look. The onsite experience had to hold her there long enough to do all three.
Michael McBride
Founder and CEO, Atelier Commerce
BUILT WITH
A working woman in her late thirties opens a dress page on a Tuesday evening. She has twelve minutes before she has to be somewhere. She is not looking for a coupon. She is looking to see the dress with the right jacket, the right shoe, the color she was already thinking about at the shoulder. The engine either shows her the outfit or it shows her a discount. She notices which one it is.
A working woman in her late thirties opens a dress page on a Tuesday evening. She has twelve minutes before she has to be somewhere. She is not looking for a coupon. She is looking to see the dress with the right jacket, the right shoe, the color she was already thinking about at the shoulder. The engine either shows her the outfit or it shows her a discount. She notices which one it is.
Contemporary apparel, a considered shopper, and a discount trained default
English Factory sits in the gap between mass market and luxury on Shopify. The shopper at this price point compares, pairs, and completes the look, and the fastest way to lift AOV in this category is to bolt a Frequently Bought Together carousel onto the cart drawer and hope. That mechanic reads as upsell, erodes the brand, and rarely moves the basket more than a few percent. The recommendations engine, the merchandising stack, and the search experience had to compose an outfit, not sell a bundle.
The picture we drew was a Nosto program tuned to the brand's identified shopper, not to Shopify's generic default. Female revenue share sits at 91.3 percent. The dominant age bracket is 35 to 44, at 31.7 percent of revenue, with 25 to 34 close behind. The basket lives in a handful of high AOV metros: New York at 236 thousand dollars, average basket 136 dollars; Los Angeles at 85 thousand dollars, average basket 147 dollars; a third metro at 34 thousand dollars, average basket 151 dollars. Compose the recommendations for that shopper, in those cities, and the basket grows without a code.
Contemporary apparel, a considered shopper, and a discount trained default
English Factory sits in the gap between mass market and luxury on Shopify. The shopper at this price point compares, pairs, and completes the look, and the fastest way to lift AOV in this category is to bolt a Frequently Bought Together carousel onto the cart drawer and hope. That mechanic reads as upsell, erodes the brand, and rarely moves the basket more than a few percent. The recommendations engine, the merchandising stack, and the search experience had to compose an outfit, not sell a bundle.
The picture we drew was a Nosto program tuned to the brand's identified shopper, not to Shopify's generic default. Female revenue share sits at 91.3 percent. The dominant age bracket is 35 to 44, at 31.7 percent of revenue, with 25 to 34 close behind. The basket lives in a handful of high AOV metros: New York at 236 thousand dollars, average basket 136 dollars; Los Angeles at 85 thousand dollars, average basket 147 dollars; a third metro at 34 thousand dollars, average basket 151 dollars. Compose the recommendations for that shopper, in those cities, and the basket grows without a code.
Style direction, not upsell
Nosto was set up as outfit logic on top of Shopify, tuned to the identified female shopper and the metros she buys in. Every recommendation was written to read as a second look, not a second charge.
The engine composed outfits: the dress with the jacket that matches its neckline, the shoe that lifts the color, the second dress in the palette she was already inside. Merchandising was tuned to the identified shopper rather than to a platform default cohort. Search was rewired to hold engagement long enough to let the pairing land. Raw sessions grew 15.4 percent year over year. Engaged sessions grew 28.2 percent, meaningfully faster than raw traffic, which is what a merchandising program built for depth is supposed to do. Average order value climbed 18.8 percent to 129.51 dollars. Transactions fell six percent while net new revenue reached 351 thousand dollars, because the basket held more of the right things per visit.
Style direction, not upsell
Nosto was set up as outfit logic on top of Shopify, tuned to the identified female shopper and the metros she buys in. Every recommendation was written to read as a second look, not a second charge.
The engine composed outfits: the dress with the jacket that matches its neckline, the shoe that lifts the color, the second dress in the palette she was already inside. Merchandising was tuned to the identified shopper rather than to a platform default cohort. Search was rewired to hold engagement long enough to let the pairing land. Raw sessions grew 15.4 percent year over year. Engaged sessions grew 28.2 percent, meaningfully faster than raw traffic, which is what a merchandising program built for depth is supposed to do. Average order value climbed 18.8 percent to 129.51 dollars. Transactions fell six percent while net new revenue reached 351 thousand dollars, because the basket held more of the right things per visit.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
