We were brought in to run the search, merchandising, and recommendations program for a feminine, occasion-led fashion brand on Shopify. The shopper arrives off Instagram, TikTok, or a wholesale Revolve placement. She is one tab away from leaving. The onsite experience cannot just convert, it has to finish the impulse before the feed pulls her away.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
We were brought in to run the search, merchandising, and recommendations program for a feminine, occasion-led fashion brand on Shopify. The shopper arrives off Instagram, TikTok, or a wholesale Revolve placement. She is one tab away from leaving. The onsite experience cannot just convert, it has to finish the impulse before the feed pulls her away.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
A shopper watches a friend's TikTok on a Wednesday night, taps through to a Revolve product page, sees the same brand on a Nordstrom carousel the next morning, and finally lands on the brand's own site during a lunch break. She has forty seconds. If the second click does not put the matching earrings on the screen, the fifth click is a different brand's checkout.
A shopper watches a friend's TikTok on a Wednesday night, taps through to a Revolve product page, sees the same brand on a Nordstrom carousel the next morning, and finally lands on the brand's own site during a lunch break. She has forty seconds. If the second click does not put the matching earrings on the screen, the fifth click is a different brand's checkout.
Occasion fashion, one tab from leaving
Feminine, occasion led fashion lives in one of the hardest corners of ecommerce. The shopper is younger, more impulsive, more feed driven, and more likely to abandon the cart for the next thing that catches her eye on social. Endless Rose sits direct on Shopify and wholesale through Revolve and Nordstrom, and the wholesale halo pushes her back toward the brand's own site with the impulse already forming. Recommendations tuned for long consideration would waste the moment she is actually in. The onsite experience cannot only convert. It has to finish the look before the feed pulls her back.
The picture we drew for the brand was tight. Recommendations composed for completion velocity rather than long tail consideration, so the next click puts the piece that finishes the outfit on the screen. Merchandising tuned to a dual cohort audience, twenty five to thirty four and thirty five to forty four essentially tied at roughly 29 percent each of identified revenue, 92.0 percent of identified revenue female. Search and autocomplete tuned to the language the shopper actually types after a wholesale placement lands. Wholesale halo from Revolve and Nordstrom read as intent and fed back into direct to consumer merchandising rather than treated as noise. One engine, tuned to finish the moment she is already in.
Occasion fashion, one tab from leaving
Feminine, occasion led fashion lives in one of the hardest corners of ecommerce. The shopper is younger, more impulsive, more feed driven, and more likely to abandon the cart for the next thing that catches her eye on social. Endless Rose sits direct on Shopify and wholesale through Revolve and Nordstrom, and the wholesale halo pushes her back toward the brand's own site with the impulse already forming. Recommendations tuned for long consideration would waste the moment she is actually in. The onsite experience cannot only convert. It has to finish the look before the feed pulls her back.
The picture we drew for the brand was tight. Recommendations composed for completion velocity rather than long tail consideration, so the next click puts the piece that finishes the outfit on the screen. Merchandising tuned to a dual cohort audience, twenty five to thirty four and thirty five to forty four essentially tied at roughly 29 percent each of identified revenue, 92.0 percent of identified revenue female. Search and autocomplete tuned to the language the shopper actually types after a wholesale placement lands. Wholesale halo from Revolve and Nordstrom read as intent and fed back into direct to consumer merchandising rather than treated as noise. One engine, tuned to finish the moment she is already in.
How the engine was composed
Nosto ran on top of Shopify. The recommendations, the on site search, the autocomplete, and the category merchandising were tuned toward one job. Finish the look. Do it fast.
Recommendations were composed for completion velocity. When the twenty eight year old lands from a TikTok on a slip dress, the engine puts the earrings, the shoe, and the clutch on the screen before she scrolls. When the forty two year old lands from a Revolve placement on a printed midi, the engine puts three more colors, the coordinating cardigan, and a tailored occasion piece in front of her while the tab is still hers. Search suggestions were tuned to the wholesale halo, so the phrase she copied from a Revolve product name resolved on the brand's own site without a dead end. Merchandising rules held both cohorts at once, twenty five to thirty four and thirty five to forty four, so nothing was pushed toward one that alienated the other. AOV settled at $154 against a $121 US baseline, a signal that the second and third pieces are actually landing in the bag. Engaged sessions grew 2.5 times faster than raw sessions, which is what completion velocity looks like on a chart.
How the engine was composed
Nosto ran on top of Shopify. The recommendations, the on site search, the autocomplete, and the category merchandising were tuned toward one job. Finish the look. Do it fast.
Recommendations were composed for completion velocity. When the twenty eight year old lands from a TikTok on a slip dress, the engine puts the earrings, the shoe, and the clutch on the screen before she scrolls. When the forty two year old lands from a Revolve placement on a printed midi, the engine puts three more colors, the coordinating cardigan, and a tailored occasion piece in front of her while the tab is still hers. Search suggestions were tuned to the wholesale halo, so the phrase she copied from a Revolve product name resolved on the brand's own site without a dead end. Merchandising rules held both cohorts at once, twenty five to thirty four and thirty five to forty four, so nothing was pushed toward one that alienated the other. AOV settled at $154 against a $121 US baseline, a signal that the second and third pieces are actually landing in the bag. Engaged sessions grew 2.5 times faster than raw sessions, which is what completion velocity looks like on a chart.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
