We were brought in to lead retention for Bully Sticks Direct, a category-leading source of single-ingredient bully sticks and natural dog chews. The brand had real product-market fit and a loyal repeat audience. What it did not yet have was a loyalty and rewards system designed to compound.
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
BUILT WITH
We were brought in to lead retention for Bully Sticks Direct, a category-leading source of single-ingredient bully sticks and natural dog chews. The brand had real product-market fit and a loyal repeat audience. What it did not yet have was a loyalty and rewards system designed to compound.
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
BUILT WITH
Performance is not noise, and not novelty. It is structure. We rebuilt loyalty and rewards as a system that uses rules, redemption mechanics, VIP tiering, and reviews as a first-class earning action so that every repeat purchase made the next one more likely, and every satisfied customer left a public record of it.
Performance is not noise, and not novelty. It is structure. We rebuilt loyalty and rewards as a system that uses rules, redemption mechanics, VIP tiering, and reviews as a first-class earning action so that every repeat purchase made the next one more likely, and every satisfied customer left a public record of it.
Creative challenges
The category rewards consistency, not theater. Our work was to remove friction from a behavior customers already wanted to repeat, and at the same time, to give the brand a system that recognized them when they did.
Loyalty had been live but underused. Earn rules were generic, redemption was a dead end inside the cart, and the program sat apart from the rest of the customer experience. Reviews were a separate, lightly-instrumented surface that did not feed retention at all. The brief was structural, not cosmetic.
Creative challenges
The category rewards consistency, not theater. Our work was to remove friction from a behavior customers already wanted to repeat, and at the same time, to give the brand a system that recognized them when they did.
Loyalty had been live but underused. Earn rules were generic, redemption was a dead end inside the cart, and the program sat apart from the rest of the customer experience. Reviews were a separate, lightly-instrumented surface that did not feed retention at all. The brief was structural, not cosmetic.
Reviews as Earn
A review is not a marketing asset. It is a customer telling you they want to be recognized for choosing you. We built the loyalty program to recognize them, and the program to compound on what they said next.
Reviews were wired into the earned architecture in three places. Customers earned points for verified product reviews via Stamped, were re-engaged through a points-aware NPS Reviews Gift Card Drive that ran into 2025, and were given VIP-tier accelerators for repeat reviewers. Review content then fed back into the on-site experience, social proof on PDPs and trust signals on the homepage, closing the loop between the customer voice and the next customer decision. The result is a public record that compounded the revenue.
Reviews as Earn
A review is not a marketing asset. It is a customer telling you they want to be recognized for choosing you. We built the loyalty program to recognize them, and the program to compound on what they said next.
Reviews were wired into the earned architecture in three places. Customers earned points for verified product reviews via Stamped, were re-engaged through a points-aware NPS Reviews Gift Card Drive that ran into 2025, and were given VIP-tier accelerators for repeat reviewers. Review content then fed back into the on-site experience, social proof on PDPs and trust signals on the homepage, closing the loop between the customer voice and the next customer decision. The result is a public record that compounded the revenue.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
