We were brought in to run merchandising, the product catalog, and the full promotional banner program for a heritage luxury house on Shopify. A brand with editorial weight, a loyal returning customer, and a paid program that was already efficient. The mandate was to own the merchandise voice end to end, at a price discipline the house could defend, and use the system to widen the audience without softening the brand.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
We were brought in to run merchandising, the product catalog, and the full promotional banner program for a heritage luxury house on Shopify. A brand with editorial weight, a loyal returning customer, and a paid program that was already efficient. The mandate was to own the merchandise voice end to end, at a price discipline the house could defend, and use the system to widen the audience without softening the brand.
Michael J. McBride
Founder and CEO, Atelier Commerce
BUILT WITH
A throw is composed in a room the customer has never seen. The banner she reads on Tuesday morning was written on Monday afternoon by someone who knows what shipped that week, what came back, and what the wholesale editor at Bergdorf just placed. She never sees the seam. She sees a house that speaks in one voice, in every corner of the site, on every day of the calendar.
A throw is composed in a room the customer has never seen. The banner she reads on Tuesday morning was written on Monday afternoon by someone who knows what shipped that week, what came back, and what the wholesale editor at Bergdorf just placed. She never sees the seam. She sees a house that speaks in one voice, in every corner of the site, on every day of the calendar.
The merchandise voice, off the operator's desk
Heritage luxury rewards editorial credibility, not coupon stacks. The cost of a misjudged promotion in this category is not a returned order. It is a house that loses its price integrity, and a customer who quietly stops treating the brand as heritage. Alicia Adams Alpaca is on Shopify with a returning customer base, a paid program that already worked, and a merchandise system that used to live on the operator's desk. Our brief was to take the merchandise program and the banner voice off that desk and run them end to end, in a Nosto account composed the way a workshop is composed, so the house never speaks out of turn.
The picture we drew was strict. Nosto for on site composition, Shopify as the catalog source of truth, no daylight between the two. Recommendations tuned to a heritage AOV and a long consideration window rather than to a generic cross sell rule that rewards the customer who arrives for the throw and leaves with a discount code. Banners composed as editorial rather than as promotions, on a weekly cadence that maps to what shipped, what sold through, and what wholesale is doing this week. A partner channel launched on impact.com in October 2025, editorial and lifestyle led, feeding audiences into the same merchandise program rather than running in parallel. One program, one voice, held.
The merchandise voice, off the operator's desk
Heritage luxury rewards editorial credibility, not coupon stacks. The cost of a misjudged promotion in this category is not a returned order. It is a house that loses its price integrity, and a customer who quietly stops treating the brand as heritage. Alicia Adams Alpaca is on Shopify with a returning customer base, a paid program that already worked, and a merchandise system that used to live on the operator's desk. Our brief was to take the merchandise program and the banner voice off that desk and run them end to end, in a Nosto account composed the way a workshop is composed, so the house never speaks out of turn.
The picture we drew was strict. Nosto for on site composition, Shopify as the catalog source of truth, no daylight between the two. Recommendations tuned to a heritage AOV and a long consideration window rather than to a generic cross sell rule that rewards the customer who arrives for the throw and leaves with a discount code. Banners composed as editorial rather than as promotions, on a weekly cadence that maps to what shipped, what sold through, and what wholesale is doing this week. A partner channel launched on impact.com in October 2025, editorial and lifestyle led, feeding audiences into the same merchandise program rather than running in parallel. One program, one voice, held.
How the program is held
We hold the Nosto account the way a workshop holds a bench. The tools are named, the rules are written, and the person who composed the banner on Monday is the person watching it perform on Wednesday.
The catalog on Shopify is the single source of truth. Nosto composes on top of it: recommendations, on site search, autocomplete, category merchandising, and the full promotional banner stack across the site. Coupon led merchandising is intentionally absent. Recommendation logic is written toward the shopper who came for the throw and stays for the matching scarf, not toward the shopper who came for the code. The banner voice is composed weekly against a plan the whole house can defend. Google Ads runs against a feed and a landing experience composed in the same voice, and paid search efficiency has moved 138 percent year over year with acquisition cost down 34 percent in the same window. Klaviyo carries the lifecycle layer that maps back to the same merchandise plan. impact.com carries the partner channel that recruits editors, not coupon sites, and it returns seventeen times partner cost eight months from launch. The system is one system.
How the program is held
We hold the Nosto account the way a workshop holds a bench. The tools are named, the rules are written, and the person who composed the banner on Monday is the person watching it perform on Wednesday.
The catalog on Shopify is the single source of truth. Nosto composes on top of it: recommendations, on site search, autocomplete, category merchandising, and the full promotional banner stack across the site. Coupon led merchandising is intentionally absent. Recommendation logic is written toward the shopper who came for the throw and stays for the matching scarf, not toward the shopper who came for the code. The banner voice is composed weekly against a plan the whole house can defend. Google Ads runs against a feed and a landing experience composed in the same voice, and paid search efficiency has moved 138 percent year over year with acquisition cost down 34 percent in the same window. Klaviyo carries the lifecycle layer that maps back to the same merchandise plan. impact.com carries the partner channel that recruits editors, not coupon sites, and it returns seventeen times partner cost eight months from launch. The system is one system.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
