Alicia Adams Alpaca: More Sold, Less Spent

Atelier brands succeed at a rate outpacing industry benchmarks.
Find out why.

0x

Average CTR Improvement

Helping brands make their mark online.

0x

Average CTR Improvement

Helping brands make their mark online.

0K+

Autonomous CRO Resolutions

Our designs engage millions globally.

0K+

Autonomous CRO Resolutions

Our designs engage millions globally.

0%

Average client growth YOY

We build long-term partnerships through proven results.

0%

Average client growth YOY

We build long-term partnerships through proven results.

0+

Years of expertise

Decades of experience in delivering impactful digital solutions.

0+

Years of expertise

Decades of experience in delivering impactful digital solutions.

Atelier brands succeed at a rate outpacing industry benchmarks.
Find out why.

0x

Average CTR Improvement

Helping brands make their mark online.

0K+

Autonomous CRO Resolutions

Our designs engage millions globally.

0%

Average client growth YOY

We build long-term partnerships through proven results.

0+

Years of expertise

Decades of experience in delivering impactful digital solutions.

POWERING EXPERIENCES THAT PERFORM

The Challenge

A premium brand lives or dies on perception, and perception begins with whether the brand can be found at all. Alicia Adams Alpaca faced two problems that rarely announce themselves: a site search engines struggled to read, and a buying experience that asked too much of the customer.

On the technical side, the foundation was sending mixed signals. Internal resources were blocked in robots.txt, so crawlers could not see parts of the site properly. Duplicate H1 tags, duplicate title tags, and duplicate content appeared across collections and products, splitting authority that should have concentrated on the pages that mattered. Google Search Console told the rest of the story: broken links, lingering 404 errors, links with non-descriptive anchor text, and a category of pages that were crawled but not indexed, seen by Google and then quietly refused. A catalog this distinctive should never have to fight to be indexed. On the commercial side, the brand was leaving efficiency on the table. Paid media was carrying more weight than it should, owned channels were underused, and there were no clear conversion paths for the audiences a luxury home brand depends on most: interior designers, trade accounts, and the affiliate and influencer relationships that lend credibility. Content was working against itself, with overlapping blog posts competing for the same terms. The brief was not to make the brand louder. It was to make it legible, and to make every visit and every dollar count for more.

The Challenge

A premium brand lives or dies on perception, and perception begins with whether the brand can be found at all. Alicia Adams Alpaca faced two problems that rarely announce themselves: a site search engines struggled to read, and a buying experience that asked too much of the customer.

On the technical side, the foundation was sending mixed signals. Internal resources were blocked in robots.txt, so crawlers could not see parts of the site properly. Duplicate H1 tags, duplicate title tags, and duplicate content appeared across collections and products, splitting authority that should have concentrated on the pages that mattered. Google Search Console told the rest of the story: broken links, lingering 404 errors, links with non-descriptive anchor text, and a category of pages that were crawled but not indexed, seen by Google and then quietly refused. A catalog this distinctive should never have to fight to be indexed. On the commercial side, the brand was leaving efficiency on the table. Paid media was carrying more weight than it should, owned channels were underused, and there were no clear conversion paths for the audiences a luxury home brand depends on most: interior designers, trade accounts, and the affiliate and influencer relationships that lend credibility. Content was working against itself, with overlapping blog posts competing for the same terms. The brief was not to make the brand louder. It was to make it legible, and to make every visit and every dollar count for more.

CONNECTED TO CONVERSION & EXPERIENCE

The System

We began with the foundation and never left it unattended. Recurring Semrush audits run under campaign 20776960, so the site is monitored continuously rather than inspected once. We updated robots.txt for proper crawl control and unblocked the internal resources that were hiding the site from search. We worked through multiple rounds of duplicate H1 and title tag resolution, eliminated duplicate content, and rewrote links with non-descriptive anchor text so both crawlers and screen readers could follow them. We resolved the broken links and 404 errors flagged in Search Console, and addressed the crawled-but-not-indexed pages directly, turning Google's hesitation into inclusion. We configured SEOKart for ongoing audit runs and added optimized product descriptions so each page earns its ranking on substance. When a new Shopify theme launched in March of 2026, we ran a full audit immediately to catch any issue the migration might have introduced, before it could cost a single position.

We also gave the brand a content strategy with a point of view. Led by our SEO specialist, we built a blog ideation pipeline and an ongoing content calendar, then consolidated overlapping posts so the brand stopped competing with itself and started compounding its authority. This is the AEO layer in practice: content structured to be found, read, and cited, including by AI engines that increasingly decide what gets surfaced. On conversion, we treated efficiency as the strategy. We integrated a Tapcart mobile app, bringing the brand to Google Play with push notifications and a buying experience built for the phone. We built a creative performance management framework to keep the best ads working and retire the rest, and identified user-generated content as ad material that converts. We opened conversion paths the brand did not have: interior designer and trade account outreach programs, and a dedicated affiliate and influencer landing page. In owned channels, we built more than seventy-nine email and SMS campaigns and automated flows in Klaviyo, turning a list into a dependable revenue line. Across Google and Meta, we optimized continuously, which is how spend went down while return went up.

The System

We began with the foundation and never left it unattended. Recurring Semrush audits run under campaign 20776960, so the site is monitored continuously rather than inspected once. We updated robots.txt for proper crawl control and unblocked the internal resources that were hiding the site from search. We worked through multiple rounds of duplicate H1 and title tag resolution, eliminated duplicate content, and rewrote links with non-descriptive anchor text so both crawlers and screen readers could follow them. We resolved the broken links and 404 errors flagged in Search Console, and addressed the crawled-but-not-indexed pages directly, turning Google's hesitation into inclusion. We configured SEOKart for ongoing audit runs and added optimized product descriptions so each page earns its ranking on substance. When a new Shopify theme launched in March of 2026, we ran a full audit immediately to catch any issue the migration might have introduced, before it could cost a single position.

We also gave the brand a content strategy with a point of view. Led by our SEO specialist, we built a blog ideation pipeline and an ongoing content calendar, then consolidated overlapping posts so the brand stopped competing with itself and started compounding its authority. This is the AEO layer in practice: content structured to be found, read, and cited, including by AI engines that increasingly decide what gets surfaced. On conversion, we treated efficiency as the strategy. We integrated a Tapcart mobile app, bringing the brand to Google Play with push notifications and a buying experience built for the phone. We built a creative performance management framework to keep the best ads working and retire the rest, and identified user-generated content as ad material that converts. We opened conversion paths the brand did not have: interior designer and trade account outreach programs, and a dedicated affiliate and influencer landing page. In owned channels, we built more than seventy-nine email and SMS campaigns and automated flows in Klaviyo, turning a list into a dependable revenue line. Across Google and Meta, we optimized continuously, which is how spend went down while return went up.

supporting growth marketing

The System

We began with the foundation and never left it unattended. Recurring Semrush audits run under campaign 20776960, so the site is monitored continuously rather than inspected once. We updated robots.txt for proper crawl control and unblocked the internal resources that were hiding the site from search. We worked through multiple rounds of duplicate H1 and title tag resolution, eliminated duplicate content, and rewrote links with non-descriptive anchor text so both crawlers and screen readers could follow them. We resolved the broken links and 404 errors flagged in Search Console, and addressed the crawled-but-not-indexed pages directly, turning Google's hesitation into inclusion. We configured SEOKart for ongoing audit runs and added optimized product descriptions so each page earns its ranking on substance. When a new Shopify theme launched in March of 2026, we ran a full audit immediately to catch any issue the migration might have introduced, before it could cost a single position.

The System

We began with the foundation and never left it unattended. Recurring Semrush audits run under campaign 20776960, so the site is monitored continuously rather than inspected once. We updated robots.txt for proper crawl control and unblocked the internal resources that were hiding the site from search. We worked through multiple rounds of duplicate H1 and title tag resolution, eliminated duplicate content, and rewrote links with non-descriptive anchor text so both crawlers and screen readers could follow them. We resolved the broken links and 404 errors flagged in Search Console, and addressed the crawled-but-not-indexed pages directly, turning Google's hesitation into inclusion. We configured SEOKart for ongoing audit runs and added optimized product descriptions so each page earns its ranking on substance. When a new Shopify theme launched in March of 2026, we ran a full audit immediately to catch any issue the migration might have introduced, before it could cost a single position.