The brief was to build a system that recognizes the customers this house already has, and to give the devotion a place to compound. Three named tiers, a reviews engine that turns delight into proof, and a lifecycle layer in the founder's voice. The program does the recognition. The atelier holds the standard.
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
BUILT WITH
The brief was to build a system that recognizes the customers this house already has, and to give the devotion a place to compound. Three named tiers, a reviews engine that turns delight into proof, and a lifecycle layer in the founder's voice. The program does the recognition. The atelier holds the standard.
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
BUILT WITH
A customer buys a hand knit throw and, four months later, buys the matching one for her daughter's wedding registry. That second order is quiet, unprompted, and worth more than any first order acquired at market rate. In luxury the second order is the whole business. The trick is building an architecture that recognizes her the moment she comes back, and every time after that.
A customer buys a hand knit throw and, four months later, buys the matching one for her daughter's wedding registry. That second order is quiet, unprompted, and worth more than any first order acquired at market rate. In luxury the second order is the whole business. The trick is building an architecture that recognizes her the moment she comes back, and every time after that.
Why devotion needed a structure
Alicia Adams Alpaca had the rarest thing in luxury: customers who genuinely loved the product and quietly kept coming back. What the brand did not have was a loyalty program tuned to that behavior. Repeat purchase existed and was under counted. Reviews were being left and not captured at scale. Lifecycle email spoke in the platform's voice rather than the atelier's. The devotion was real. The system was not yet built to compound it.
The picture we drew looked less like a rewards program and more like an architecture for recognition. Three named tiers that sound like the house rather than the software: Alpaca Member, Suri Elite, Vicuna VIP, each one earning a set of privileges a luxury buyer would notice. A reviews engine that pulls verified reviews and NPS responses back onto the storefront as social proof the next buyer can read. A lifecycle layer written in the founder's understated voice, threading rewards, redemptions, referrals, tier changes, birthdays, restock notes, and expiring points into a rhythm that feels like a house talking, not a program firing. One connected surface, held to the standard of the product it sells.
Why devotion needed a structure
Alicia Adams Alpaca had the rarest thing in luxury: customers who genuinely loved the product and quietly kept coming back. What the brand did not have was a loyalty program tuned to that behavior. Repeat purchase existed and was under counted. Reviews were being left and not captured at scale. Lifecycle email spoke in the platform's voice rather than the atelier's. The devotion was real. The system was not yet built to compound it.
The picture we drew looked less like a rewards program and more like an architecture for recognition. Three named tiers that sound like the house rather than the software: Alpaca Member, Suri Elite, Vicuna VIP, each one earning a set of privileges a luxury buyer would notice. A reviews engine that pulls verified reviews and NPS responses back onto the storefront as social proof the next buyer can read. A lifecycle layer written in the founder's understated voice, threading rewards, redemptions, referrals, tier changes, birthdays, restock notes, and expiring points into a rhythm that feels like a house talking, not a program firing. One connected surface, held to the standard of the product it sells.
How reviews, rewards, and lifecycle were wired as one
The atelier treated reviews, rewards, and lifecycle as a single connected program, built on Shopify with Stamped for reviews and Klaviyo for lifecycle email, so every earning action and every recognition moment landed in the same account.
The three tiers were named to belong to the brand, not to the app. Alpaca Member is the entry tier where earning begins. Suri Elite recognizes repeat buyers with elevated accelerators. Vicuna VIP holds the smallest and most devoted cohort, with recognition sized to the relationship. Points, referrals, and reviews all feed the same ladder, so the customer who writes a considered product review on a Classic Throw pulls closer to a tier promotion the same way she does when she buys a second colorway. Verified reviews and NPS responses flow through Stamped back onto product pages and the homepage, turning private delight into public proof at the moment the next buyer is considering the same purchase. The lifecycle layer, held together in Klaviyo, threads the entire program: welcome, second order, restock, tier promotion, birthday, referral thanks, review request, redemption reminder, expiring point warning, seasonal edition drop, wholesale and trade cadence. Every send reads like the atelier, not the platform. The program stopped feeling like a program and started feeling like a house that remembers.
How reviews, rewards, and lifecycle were wired as one
The atelier treated reviews, rewards, and lifecycle as a single connected program, built on Shopify with Stamped for reviews and Klaviyo for lifecycle email, so every earning action and every recognition moment landed in the same account.
The three tiers were named to belong to the brand, not to the app. Alpaca Member is the entry tier where earning begins. Suri Elite recognizes repeat buyers with elevated accelerators. Vicuna VIP holds the smallest and most devoted cohort, with recognition sized to the relationship. Points, referrals, and reviews all feed the same ladder, so the customer who writes a considered product review on a Classic Throw pulls closer to a tier promotion the same way she does when she buys a second colorway. Verified reviews and NPS responses flow through Stamped back onto product pages and the homepage, turning private delight into public proof at the moment the next buyer is considering the same purchase. The lifecycle layer, held together in Klaviyo, threads the entire program: welcome, second order, restock, tier promotion, birthday, referral thanks, review request, redemption reminder, expiring point warning, seasonal edition drop, wholesale and trade cadence. Every send reads like the atelier, not the platform. The program stopped feeling like a program and started feeling like a house that remembers.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program with strong opens, clean deliverability, and every flow already live. One number told a quieter story. In ninety days the click to open rate climbed, engagement moved from 39.4 percent to 50.7 percent, revenue rose 78 percent, and sessions fell 32 percent. A better audience, not a bigger one.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
