Julien Plouffe
CEO & Co-founder, Moonglow Jewelry
Julien Plouffe
CEO & Co-founder, Moonglow Jewelry
We do actually read the reviews. We definitely get insights pretty quickly.
We do actually read the reviews. We definitely get insights pretty quickly.
The Challenge
Moonglow had recently moved its lifecycle program to a new platform, but it was underperforming.
Content was generic and out-of-the-box, cadence was inconsistent, and the program leaned heavily on constant discounting. The brand's most powerful asset, its emotionally resonant product story, was missing from the experience.
The Challenge
Moonglow had recently moved its lifecycle program to a new platform, but it was underperforming.
Content was generic and out-of-the-box, cadence was inconsistent, and the program leaned heavily on constant discounting. The brand's most powerful asset, its emotionally resonant product story, was missing from the experience.
The System
Atelier Commerce runs this as a completely done-for-you, white-glove service. The client gets outcomes, not another tool to manage.
Migration & bespoke build: advised the platform switch and built custom-styled review, loyalty, and Q&A experiences matched to the brand, not off-the-shelf defaults. Review-request engine: a post-purchase email + SMS sequence tuned to the gifting lifecycle that converts a meaningful share of orders into reviews. Q&A + engagement: answering and publishing customer questions on product pages to reduce hesitation and turn service into social proof. NPS + sentiment loop: surveys capturing sentiment at scale and feeding Google Seller Ratings. Loyalty & Rewards: points for purchases, reviews, and social engagement, built as a retention flywheel. Search syndication: pushing reviews and NPS to Google Product and Seller Ratings to grow traffic and SEO. Insight routing: AI review summaries that surface quality and product insights to the founders and design team.
The System
Atelier Commerce runs this as a completely done-for-you, white-glove service. The client gets outcomes, not another tool to manage.
Migration & bespoke build: advised the platform switch and built custom-styled review, loyalty, and Q&A experiences matched to the brand, not off-the-shelf defaults. Review-request engine: a post-purchase email + SMS sequence tuned to the gifting lifecycle that converts a meaningful share of orders into reviews. Q&A + engagement: answering and publishing customer questions on product pages to reduce hesitation and turn service into social proof. NPS + sentiment loop: surveys capturing sentiment at scale and feeding Google Seller Ratings. Loyalty & Rewards: points for purchases, reviews, and social engagement, built as a retention flywheel. Search syndication: pushing reviews and NPS to Google Product and Seller Ratings to grow traffic and SEO. Insight routing: AI review summaries that surface quality and product insights to the founders and design team.
Latest projects
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Alicia Adams Alpaca: A Hundred-plus Colorways For Every Season, Every Channel, and Not A Single Studio Booked
Alicia Adams Alpaca crafts heirloom throws and home pieces earning its place in Architectural Digest, Vogue, and Veranda. Lifestyle photography is the industry's costliest bottleneck. So we built the room instead of renting it. Photorealistic scenes, art-directed like editorial photography. Every color, every season, at a fraction of the cost.
Alicia Adams Alpaca: A Hundred-plus Colorways For Every Season, Every Channel, and Not A Single Studio Booked
Alicia Adams Alpaca crafts heirloom throws and home pieces earning its place in Architectural Digest, Vogue, and Veranda. Lifestyle photography is the industry's costliest bottleneck. So we built the room instead of renting it. Photorealistic scenes, art-directed like editorial photography. Every color, every season, at a fraction of the cost.
Latest projects
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Alicia Adams Alpaca: A Hundred-plus Colorways For Every Season, Every Channel, and Not A Single Studio Booked
Alicia Adams Alpaca crafts heirloom throws and home pieces earning its place in Architectural Digest, Vogue, and Veranda. Lifestyle photography is the industry's costliest bottleneck. So we built the room instead of renting it. Photorealistic scenes, art-directed like editorial photography. Every color, every season, at a fraction of the cost.
