+1 929-416-0250

info@ateliercommerce.com

+1 929-416-0250

info@ateliercommerce.com

SPARKLAYER

A system for managing wholesale relationships, pricing, and purchasing within a unified commerce experience.

Atelier integrates SparkLayer as an operational layer, where B2B and DTC coexist within the same environment, without fragmentation.

SPARKLAYER

A system for managing wholesale relationships, pricing, and purchasing within a unified commerce experience.

Atelier integrates SparkLayer as an operational layer, where B2B and DTC coexist within the same environment, without fragmentation.

See How It Works in Practice

A Point of View on B2B Commerce

B2B is often separated from the core storefront.

It lives in parallel systems, disconnected portals, manual processes, and duplicated operations.

The result is inefficiency, both for the business and the customer.

Atelier approaches SparkLayer as a way to bring B2B into alignment with modern commerce, where wholesale interactions occur within the same structure as DTC.

Like a well-planned extension of a building, the system expands without disrupting the original form.

Alignment reduces friction.

Structure supports scale.

Architect Sparklayer Properly

See How It Works in Practice

A Point of View on B2B Commerce

B2B is often separated from the core storefront.

It lives in parallel systems, disconnected portals, manual processes, and duplicated operations.

The result is inefficiency, both for the business and the customer.

Atelier approaches SparkLayer as a way to bring B2B into alignment with modern commerce, where wholesale interactions occur within the same structure as DTC.

Like a well-planned extension of a building, the system expands without disrupting the original form.

Alignment reduces friction.

Structure supports scale.

Architect Sparklayer Properly

See How It Works in Practice

A Point of View on B2B Commerce

B2B is often separated from the core storefront.

It lives in parallel systems, disconnected portals, manual processes, and duplicated operations.

The result is inefficiency, both for the business and the customer.

Atelier approaches SparkLayer as a way to bring B2B into alignment with modern commerce, where wholesale interactions occur within the same structure as DTC.

Like a well-planned extension of a building, the system expands without disrupting the original form.

Alignment reduces friction.

Structure supports scale.

Architect Sparklayer Properly

Where SparkLayer Lives in the Atelier Solution Stack

Explore

Development & Infrastructure

B2B functionality is integrated directly into the storefront, aligned with product data, pricing logic, and account structures.

Connected to Conversion & Experiencecle Marketing

Wholesale customers interact with tailored pricing, catalogs, and purchasing flows, without leaving the core environment.

Supporting Growth Marketing

B2B and DTC insights remain connected, informing strategy across both audiences without separation.

B2B SHOULD NOT BE SEPARATE.
IT SHOULD BE INTEGRATED.

What Changes When SparkLayer Is Architected Properly

When Atelier integrates SparkLayer within structured commerce systems, brands typically experience:

Integration simplifies operations.
Simplicity supports expansion.

01

Unified management of B2B and DTC within a single platform

02

More efficient wholesale ordering and account management

03

Reduced reliance on manual processes and external systems

04

A more scalable foundation for B2B growth

When SparkLayer Is the Right Fit

SparkLayer is particularly effective for:

When SparkLayer Is the Right Fit

SparkLayer is particularly effective for:

SparkLayer is particularly effective for:

Brands operating both wholesale and direct-to-consumer channels

Businesses seeking to modernize B2B purchasing experiences

Teams managing complex pricing, accounts, and ordering workflows

Companies consolidating systems into a unified platform

It may be premature for:

Pure DTC brands without wholesale operations

Businesses with minimal B2B complexity

Environments where account-based purchasing is not required

Integration becomes essential as channels expand.

Black and white portrait of a smiling person with curly hair
Black and white portrait of a smiling person with curly hair

For us at SparkLayer, we’ve always defaulted to solving the realities of B2B and wholesale - the brands that have complex pricing and customer specific rules, have teams of sales reps managing accounts, need tight integrations with back office systems, want a seamless buying experience that feels effortless (without needing to build it out).

Chris Mattingly

CEO, Sparklayer

Why Work with a SparkLayer Agency

Many brands implement B2B tools without aligning them to the broader commerce system.
As an experienced commerce partner, Atelier ensures:

Pricing, accounts, and catalog structures align across B2B and DTC

Wholesale workflows integrate cleanly with platform operations

Customer experience remains consistent across segments

Data flows support visibility and decision-making across the business

Structure creates alignment.
Alignment enables scale.