Julien Plouffe
CEO & Co-founder, Moonglow Jewelry
Julien Plouffe
CEO & Co-founder, Moonglow Jewelry
We do actually read the reviews. We definitely get insights pretty quickly.
We do actually read the reviews. We definitely get insights pretty quickly.
Atelier brands succeed at a rate outpacing industry benchmarks.
Find out why.
Average CTR Improvement
Helping brands make their mark online.
Average CTR Improvement
Helping brands make their mark online.
Autonomous CRO Resolutions
Our designs engage millions globally.
Autonomous CRO Resolutions
Our designs engage millions globally.
Average client growth YOY
We build long-term partnerships through proven results.
Average client growth YOY
We build long-term partnerships through proven results.
Years of expertise
Decades of experience in delivering impactful digital solutions.
Years of expertise
Decades of experience in delivering impactful digital solutions.
Atelier brands succeed at a rate outpacing industry benchmarks.
Find out why.
Average CTR Improvement
Helping brands make their mark online.
Autonomous CRO Resolutions
Our designs engage millions globally.
Average client growth YOY
We build long-term partnerships through proven results.
Years of expertise
Decades of experience in delivering impactful digital solutions.
POWERING EXPERIENCES THAT PERFORM
POWERING EXPERIENCES THAT PERFORM
The Challenge
Moonglow had recently moved its lifecycle program to a new platform, but it was underperforming.
Content was generic and out-of-the-box, cadence was inconsistent, and the program leaned heavily on constant discounting. The brand's most powerful asset, its emotionally resonant product story, was missing from the experience.
The Challenge
Moonglow had recently moved its lifecycle program to a new platform, but it was underperforming.
Content was generic and out-of-the-box, cadence was inconsistent, and the program leaned heavily on constant discounting. The brand's most powerful asset, its emotionally resonant product story, was missing from the experience.
CONNECTED TO CONVERSION & EXPERIENCE
CONNECTED TO CONVERSION & EXPERIENCE
The System
Atelier Commerce runs this as a completely done-for-you, white-glove service. The client gets outcomes, not another tool to manage.
Migration & bespoke build: advised the platform switch and built custom-styled review, loyalty, and Q&A experiences matched to the brand, not off-the-shelf defaults. Review-request engine: a post-purchase email + SMS sequence tuned to the gifting lifecycle that converts a meaningful share of orders into reviews. Q&A + engagement: answering and publishing customer questions on product pages to reduce hesitation and turn service into social proof. NPS + sentiment loop: surveys capturing sentiment at scale and feeding Google Seller Ratings. Loyalty & Rewards: points for purchases, reviews, and social engagement, built as a retention flywheel. Search syndication: pushing reviews and NPS to Google Product and Seller Ratings to grow traffic and SEO. Insight routing: AI review summaries that surface quality and product insights to the founders and design team.
The System
Atelier Commerce runs this as a completely done-for-you, white-glove service. The client gets outcomes, not another tool to manage.
Migration & bespoke build: advised the platform switch and built custom-styled review, loyalty, and Q&A experiences matched to the brand, not off-the-shelf defaults. Review-request engine: a post-purchase email + SMS sequence tuned to the gifting lifecycle that converts a meaningful share of orders into reviews. Q&A + engagement: answering and publishing customer questions on product pages to reduce hesitation and turn service into social proof. NPS + sentiment loop: surveys capturing sentiment at scale and feeding Google Seller Ratings. Loyalty & Rewards: points for purchases, reviews, and social engagement, built as a retention flywheel. Search syndication: pushing reviews and NPS to Google Product and Seller Ratings to grow traffic and SEO. Insight routing: AI review summaries that surface quality and product insights to the founders and design team.
supporting growth marketing
supporting growth marketing
The System
Atelier Commerce runs this as a completely done-for-you, white-glove service. The client gets outcomes, not another tool to manage.
The System
Atelier Commerce runs this as a completely done-for-you, white-glove service. The client gets outcomes, not another tool to manage.
Latest projects
Social Media Marketing
Alicia Adams Alpaca: 90% First Impressions from Organic Social
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Social Media Marketing
Alicia Adams Alpaca: 90% First Impressions from Organic Social
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Latest projects
Social Media Marketing
Alicia Adams Alpaca: 90% First Impressions from Organic Social
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
