Julien Plouffe
CEO & Founder
BUILT WITH
Julien Plouffe
CEO & Founder
BUILT WITH
We do actually read the reviews. We definitely get insights pretty quickly.
We do actually read the reviews. We definitely get insights pretty quickly.
The Challenge
Moonglow had recently moved its lifecycle program to a new platform, but it was underperforming.
Content was generic and out-of-the-box, cadence was inconsistent, and the program leaned heavily on constant discounting. The brand's most powerful asset, its emotionally resonant product story, was missing from the experience.
The Challenge
Moonglow had recently moved its lifecycle program to a new platform, but it was underperforming.
Content was generic and out-of-the-box, cadence was inconsistent, and the program leaned heavily on constant discounting. The brand's most powerful asset, its emotionally resonant product story, was missing from the experience.
The System
Atelier Commerce runs this as a completely done-for-you, white-glove service. The client gets outcomes, not another tool to manage.
Migration & bespoke build: advised the platform switch and built custom-styled review, loyalty, and Q&A experiences matched to the brand, not off-the-shelf defaults. Review-request engine: a post-purchase email + SMS sequence tuned to the gifting lifecycle that converts a meaningful share of orders into reviews. Q&A + engagement: answering and publishing customer questions on product pages to reduce hesitation and turn service into social proof. NPS + sentiment loop: surveys capturing sentiment at scale and feeding Google Seller Ratings. Loyalty & Rewards: points for purchases, reviews, and social engagement, built as a retention flywheel. Search syndication: pushing reviews and NPS to Google Product and Seller Ratings to grow traffic and SEO. Insight routing: AI review summaries that surface quality and product insights to the founders and design team.
The System
Atelier Commerce runs this as a completely done-for-you, white-glove service. The client gets outcomes, not another tool to manage.
Migration & bespoke build: advised the platform switch and built custom-styled review, loyalty, and Q&A experiences matched to the brand, not off-the-shelf defaults. Review-request engine: a post-purchase email + SMS sequence tuned to the gifting lifecycle that converts a meaningful share of orders into reviews. Q&A + engagement: answering and publishing customer questions on product pages to reduce hesitation and turn service into social proof. NPS + sentiment loop: surveys capturing sentiment at scale and feeding Google Seller Ratings. Loyalty & Rewards: points for purchases, reviews, and social engagement, built as a retention flywheel. Search syndication: pushing reviews and NPS to Google Product and Seller Ratings to grow traffic and SEO. Insight routing: AI review summaries that surface quality and product insights to the founders and design team.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
Success Stories
Scarlett Gasque: The Open Was Never the Problem
A Klaviyo program that looked healthy on every surface metric was quietly leaving revenue on the table. We found the leak in a single number and fixed it in 90 days, without a rebuild. Sessions fell 32%. Revenue rose 78%. The brand didn't get more visitors. It got better ones, and converted them.
PXG × Nosto: 104 Days of Compounding Efficiency
PXG activated a full Nosto personalization stack across every major page type of a mature Shopify storefront. In the 104 days that followed, conversion rate rose nearly 25% and revenue per session nearly 28%, on 20% less seasonal traffic than the window before it.
