When The Mixologer came to Atelier Commerce, they had a premium brand trapped in a dated storefront. Six months after we relaunched the site, re-architected for CRO, rebuilt on a modern Shopify foundation, and layered with social-proof and trust modules, every part of the funnel performed better.
Michael McBride
Founder & CEO, Atelier Commerce
When The Mixologer came to Atelier Commerce, they had a premium brand trapped in a dated storefront. Six months after we relaunched the site, re-architected for CRO, rebuilt on a modern Shopify foundation, and layered with social-proof and trust modules, every part of the funnel performed better.
Michael McBride
Founder & CEO, Atelier Commerce
Revenue more than doubled. Conversion rate jumped 36%. Organic search nearly tripled. Repeat purchases nearly tripled. And the visitors who came back came back more often, and converted at a much higher rate. The new themixologer.com isn't just a better-looking site — it's a measurably better business.
Revenue more than doubled. Conversion rate jumped 36%. Organic search nearly tripled. Repeat purchases nearly tripled. And the visitors who came back came back more often, and converted at a much higher rate. The new themixologer.com isn't just a better-looking site — it's a measurably better business.
Repeat purchase behavior — the loyalty signal
The site isn't just acquiring better — it's bringing shoppers back, and converting them at a much higher rate when they return.
Returning-customer purchases: +176% (2,604 → 7,177) Returning customers: +115% (26,588 → 57,086) Returning-customer revenue: +149% ($358,971 → $891,993) Returning-visitor conversion rate: 6.42% → 7.80% (+21.5% relative) — when past buyers come back, the new site closes them noticeably harder Returning share of revenue: 26.9% → 29.4% (+2.5pp) — the brand is no longer a one-and-done gifting purchase
Repeat purchase behavior — the loyalty signal
The site isn't just acquiring better — it's bringing shoppers back, and converting them at a much higher rate when they return.
Returning-customer purchases: +176% (2,604 → 7,177) Returning customers: +115% (26,588 → 57,086) Returning-customer revenue: +149% ($358,971 → $891,993) Returning-visitor conversion rate: 6.42% → 7.80% (+21.5% relative) — when past buyers come back, the new site closes them noticeably harder Returning share of revenue: 26.9% → 29.4% (+2.5pp) — the brand is no longer a one-and-done gifting purchase
Organic Search
The brand is winning earned reach.
Organic Search sessions: +125% (12,255 → 27,587) Organic Search revenue: +185% ($81,588 → $232,219) Organic engagement rate held strong, Google is sending more traffic and that traffic converts harder than before This is the cleanest signal that the technical rebuild, site speed, and content architecture worked. Organic doesn't lie, you can't buy it.
Organic Search
The brand is winning earned reach.
Organic Search sessions: +125% (12,255 → 27,587) Organic Search revenue: +185% ($81,588 → $232,219) Organic engagement rate held strong, Google is sending more traffic and that traffic converts harder than before This is the cleanest signal that the technical rebuild, site speed, and content architecture worked. Organic doesn't lie, you can't buy it.
Latest projects
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Alicia Adams Alpaca: A Hundred-plus Colorways For Every Season, Every Channel, and Not A Single Studio Booked
Alicia Adams Alpaca crafts heirloom throws and home pieces earning its place in Architectural Digest, Vogue, and Veranda. Lifestyle photography is the industry's costliest bottleneck. So we built the room instead of renting it. Photorealistic scenes, art-directed like editorial photography. Every color, every season, at a fraction of the cost.
Alicia Adams Alpaca: A Hundred-plus Colorways For Every Season, Every Channel, and Not A Single Studio Booked
Alicia Adams Alpaca crafts heirloom throws and home pieces earning its place in Architectural Digest, Vogue, and Veranda. Lifestyle photography is the industry's costliest bottleneck. So we built the room instead of renting it. Photorealistic scenes, art-directed like editorial photography. Every color, every season, at a fraction of the cost.
Latest projects
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Alicia Adams Alpaca: A Hundred-plus Colorways For Every Season, Every Channel, and Not A Single Studio Booked
Alicia Adams Alpaca crafts heirloom throws and home pieces earning its place in Architectural Digest, Vogue, and Veranda. Lifestyle photography is the industry's costliest bottleneck. So we built the room instead of renting it. Photorealistic scenes, art-directed like editorial photography. Every color, every season, at a fraction of the cost.
