On the technical SEO side, we cleared the crawling blocks so Google could finally index the catalog. We resolved duplicate title tags across collections and products, worked through multiple rounds of duplicate meta descriptions, and eliminated duplicate content so each page could stand on its own. A full sitewide review of SEO meta titles followed. We configured SEOKart for ongoing monitoring and stood up recurring Semrush audits under campaign 6105612, so the site is watched continuously rather than checked once. We also implemented llms.txt, an answer engine optimization layer that prepares the brand to be read and cited by AI engines, not just traditional search. To recover traffic that would otherwise be lost, we rebuilt the 404 page with the top three collections, Women, Men, and Babies, each with imagery and a direct link back into the catalog. On the conversion side, we moved collection descriptions to the bottom of the page so products lead and the reason to buy sits above the fold. We migrated the reviews and loyalty stack from Stamped to Reviews.io and Influence.io, rebuilding the rewards program in the process, and integrated a new referral widget into the loyalty page. We built dedicated wholesale sign-up and private label landing pages to open conversion paths the site did not have before, and optimized the subscription product to make recurring purchase easier. Alongside the on-site work, we built more than thirty email and SMS campaigns in Klaviyo with automated flows, and tuned paid media across Google Ads through transparency analysis, product feed fixes, and keyword reviews.