We were brought in to turn email into a dependable revenue channel for a brand with a strong product and a lean team. The audience was there. What was missing was a system — a cadence, a content strategy, and the confidence to use the channel fully.
Michael J. McBride
Founder & CEO, Atelier Commerce
We were brought in to turn email into a dependable revenue channel for a brand with a strong product and a lean team. The audience was there. What was missing was a system — a cadence, a content strategy, and the confidence to use the channel fully.
Michael J. McBride
Founder & CEO, Atelier Commerce
We moved Sticky Be from occasional monthly sends to a structured weekly program across email and SMS, then rebuilt every flow and design and took over campaign management for both D2C and wholesale. Send volume rose roughly 4×, yet spam complaints fell 54%. Conversion value climbed 126% and attributed revenue 51%, the channel matured, it did not just get louder.
We moved Sticky Be from occasional monthly sends to a structured weekly program across email and SMS, then rebuilt every flow and design and took over campaign management for both D2C and wholesale. Send volume rose roughly 4×, yet spam complaints fell 54%. Conversion value climbed 126% and attributed revenue 51%, the channel matured, it did not just get louder.
The Challenge
The problem was never audience fatigue. It was underused. Outreach ran once or twice a month, shaped by a belief that customers did not want to be contacted often. With separate wholesale and retail lists, limited internal bandwidth, and no sustained content rhythm, the channel stayed underdeveloped while the brand left its own revenue on the table.
A lightly-used email list, sent to twice a month, was never going to carry its weight as an owned channel. The mandate was clear: give the program a cadence, a content strategy, and a reason for customers to engage every week, and make email a channel the brand could depend on.
The Challenge
The problem was never audience fatigue. It was underused. Outreach ran once or twice a month, shaped by a belief that customers did not want to be contacted often. With separate wholesale and retail lists, limited internal bandwidth, and no sustained content rhythm, the channel stayed underdeveloped while the brand left its own revenue on the table.
A lightly-used email list, sent to twice a month, was never going to carry its weight as an owned channel. The mandate was clear: give the program a cadence, a content strategy, and a reason for customers to engage every week, and make email a channel the brand could depend on.
A cadence and a content system, not just more sends
We expanded the program from email into email and SMS, then established a regular rhythm — moving the brand from occasional sends to at least weekly communication. On top of that cadence we built content pillars that gave the program direction and staying power: broader lifestyle storytelling, gifting ideas, product recommendations, and more thoughtful reasons to purchase.
When the engagement expanded in September 2025, we rebuilt the foundation underneath the calendar: every flow, every design, and ongoing campaign management across both D2C and the wholesale (B2B) program. We split the welcome, abandonment, and loyalty journeys into dedicated D2C and B2B paths rather than running one list against another. Two audiences, one coherent system, sent more often, but with relevance and restraint, so trust signals improved as volume grew. The rebuilt flows launched only in the autumn, yet already generate over half of all flow-driven revenue, a foundation built to compound.
A cadence and a content system, not just more sends
We expanded the program from email into email and SMS, then established a regular rhythm — moving the brand from occasional sends to at least weekly communication. On top of that cadence we built content pillars that gave the program direction and staying power: broader lifestyle storytelling, gifting ideas, product recommendations, and more thoughtful reasons to purchase.
When the engagement expanded in September 2025, we rebuilt the foundation underneath the calendar: every flow, every design, and ongoing campaign management across both D2C and the wholesale (B2B) program. We split the welcome, abandonment, and loyalty journeys into dedicated D2C and B2B paths rather than running one list against another. Two audiences, one coherent system, sent more often, but with relevance and restraint, so trust signals improved as volume grew. The rebuilt flows launched only in the autumn, yet already generate over half of all flow-driven revenue, a foundation built to compound.
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Latest projects
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Alicia Adams Alpaca: A Hundred-plus Colorways For Every Season, Every Channel, and Not A Single Studio Booked
Alicia Adams Alpaca crafts heirloom throws and home pieces earning its place in Architectural Digest, Vogue, and Veranda. Lifestyle photography is the industry's costliest bottleneck. So we built the room instead of renting it. Photorealistic scenes, art-directed like editorial photography. Every color, every season, at a fraction of the cost.
