Tracking made trustworthy with Littledata. We implemented Littledata for server-side tracking, sending accurate transaction and event data from Shopify into Google Analytics 4 and the ad platforms. This reduced the impact of cookie loss, ad blockers, and bot traffic, and it ended the measurement distortion. From that point, optimization ran on real business performance, and reporting could be trusted for both D2C and wholesale. Product feed rebuilt and enriched. Rather than passing raw Shopify data into Google, we normalized the catalog: consistent gender, color, pattern, age group, and size attributes, additional images, accurate sale pricing, and a clean taxonomy. We then enriched product detail and product highlights with AI-assisted content so titles and descriptions competed on relevance. The full catalog became legible to Shopping, not just the few products Google happened to understand. Merchant Center and trust signals put to work. We made the brand's real credibility do real work in the auction: the 4.9 rating, the Top Quality Store badge, accurate brand and store information, and promotions. These lift both paid and free listings, so visibility grew beyond paid clicks alone. Account restructured around intent and engine. Campaigns were organized by product group and shopper intent, with brand separated from acquisition. Brand Search runs lean and extremely efficient, capturing existing demand, while Performance Max and Shopping carry discovery and acquisition across the consumer catalog and the wholesale-relevant lines. Display remarketing keeps the brand present for warm audiences at a low cost per click. Audiences from GA4 and Klaviyo, used for targeting only. We fed GA4 and Klaviyo audience segments into the account purely for targeting and remarketing, sharper signals about who to reach and who to bring back. Klaviyo's role here is audience targeting, not lifecycle revenue; the email and SMS revenue engine is a separate workstream. Cause and seasonal campaigns, handled with care. Sticky Be supports the PINK Fund, and we ran the seasonal Be Brave breast cancer awareness Performance Max campaign to align the brand's mission with its advertising during the relevant window, measured honestly rather than over-claimed. Ongoing creative and copy testing. Search copy and Performance Max assets are tested continuously so click-through rate and relevance keep improving, the reason CTR held up and improved through the second half of the year even as reach scaled. One system, connected. The enriched feed sharpens Shopping and PMax, Littledata's server-side data feeds both reporting and platform optimization, GA4 and Klaviyo audiences focus the reach, and trust signals lift paid and free visibility together, all serving one D2C-plus-wholesale engine on a flat budget.