Danielle Schermerhorn
Director of Marketing, Atelier Commerce
Danielle Schermerhorn
Director of Marketing, Atelier Commerce
This is not a consumer email. At a true wholesale order value, the program is built for how B2B buyers actually reorder, replacing a broadcast newsletter tool with a behavior-driven revenue system.
This is not a consumer email. At a true wholesale order value, the program is built for how B2B buyers actually reorder, replacing a broadcast newsletter tool with a behavior-driven revenue system.
The Challenge
KeraFactor's B2B channel was running on Campaign Monitor, a broadcast tool with no journey architecture, no behavioral triggers, and no real attribution. Email was a newsletter, not a revenue channel. At the same time, the brand's HubSpot/Shopify integration had been so poorly deployed by a prior specialist agency that the team had all but stopped using it. The sales-enablement layer that was supposed to power B2B follow-up and efficiency was effectively dead weight.
The brief was two-sided and structural. Stand up a real lifecycle program on Attentive (automations, campaign templates, and a go-to-market) built for a high-AOV wholesale buyer, not a consumer impulse purchase. And repair the HubSpot/Shopify integration end to end, restoring the B2B sales-enablement workflows the team had given up on.
The Challenge
KeraFactor's B2B channel was running on Campaign Monitor, a broadcast tool with no journey architecture, no behavioral triggers, and no real attribution. Email was a newsletter, not a revenue channel. At the same time, the brand's HubSpot/Shopify integration had been so poorly deployed by a prior specialist agency that the team had all but stopped using it. The sales-enablement layer that was supposed to power B2B follow-up and efficiency was effectively dead weight.
The brief was two-sided and structural. Stand up a real lifecycle program on Attentive (automations, campaign templates, and a go-to-market) built for a high-AOV wholesale buyer, not a consumer impulse purchase. And repair the HubSpot/Shopify integration end to end, restoring the B2B sales-enablement workflows the team had given up on.
Automations as the engine, not the afterthought
A B2B email program is not a send list. It is a system that recognizes where a wholesale buyer is in their cycle and meets them there: onboarding, reorder prompts, win-back, and post-purchase nurture, each triggered by behavior rather than calendar. We built every Attentive automation and campaign template from the ground up and brought the program to market on a single, properly attributed platform.
The proof is in the split. KeraFactor's automated journeys now generate more revenue than its one-to-many campaigns, a 57/43 split in favor of always-on automation. That is the signature of a program that compounds: revenue that keeps arriving from systems already built, not from the next blast. Alongside the email work, we rebuilt the HubSpot/Shopify integration the prior agency could not, restoring the B2B sales-enablement workflows the team had abandoned and turning a dormant tool back into working infrastructure.
Automations as the engine, not the afterthought
A B2B email program is not a send list. It is a system that recognizes where a wholesale buyer is in their cycle and meets them there: onboarding, reorder prompts, win-back, and post-purchase nurture, each triggered by behavior rather than calendar. We built every Attentive automation and campaign template from the ground up and brought the program to market on a single, properly attributed platform.
The proof is in the split. KeraFactor's automated journeys now generate more revenue than its one-to-many campaigns, a 57/43 split in favor of always-on automation. That is the signature of a program that compounds: revenue that keeps arriving from systems already built, not from the next blast. Alongside the email work, we rebuilt the HubSpot/Shopify integration the prior agency could not, restoring the B2B sales-enablement workflows the team had abandoned and turning a dormant tool back into working infrastructure.
Latest projects
Social Media Marketing
Alicia Adams Alpaca: Where nine in ten organic social visitors are meeting the brand for the very first time
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Social Media Marketing
Alicia Adams Alpaca: Where nine in ten organic social visitors are meeting the brand for the very first time
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Latest projects
Social Media Marketing
Alicia Adams Alpaca: Where nine in ten organic social visitors are meeting the brand for the very first time
Alicia Adams Alpaca runs organic social as top-of-funnel discovery, not bottom-funnel conversion. Nearly 90% of visitors it sends are first-timers, the brand's highest new-visitor rate of any channel, arriving curious after seeing a styled throw or editorial content, ready to look closer.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
