We were brought in to lead affiliate and partner marketing for a clinical-grade peptide haircare brand on Shopify. The brand had the product, the editorial recognition, and the audience. What it did not yet have was a partner program built to compound.
Michael J. McBride
Founder & CEO, Atelier Commerce
We were brought in to lead affiliate and partner marketing for a clinical-grade peptide haircare brand on Shopify. The brand had the product, the editorial recognition, and the audience. What it did not yet have was a partner program built to compound.
Michael J. McBride
Founder & CEO, Atelier Commerce
We migrated KeraFactor from Awin to impact.com, rebuilt the commission and bonus architecture, and recruited a publisher mix that recognized the brand for what it is, clinical, premium, and content-led. Revenue compounded 512%, clicks 1,021%, and a publisher ecosystem that did not just grow, it matured.
We migrated KeraFactor from Awin to impact.com, rebuilt the commission and bonus architecture, and recruited a publisher mix that recognized the brand for what it is, clinical, premium, and content-led. Revenue compounded 512%, clicks 1,021%, and a publisher ecosystem that did not just grow, it matured.
Creative challenges
The category rewards credibility, not coupons. Our work was to recruit partners who understood the science, build a commission structure that paid for the right behavior, and let the program compound on the quality of the audience, not the size of the payout.
KeraFactor had been live on a prior network and was producing modestly. The program existed, but it was not yet structural. Compliance constraints sat on top of every promotional decision, narrowing what each product could claim and shaping how publishers needed to be briefed. The publisher mix was thin. The commission ladder did not reward the partners most capable of building long-term demand. The brief was structural, not cosmetic.
Creative challenges
The category rewards credibility, not coupons. Our work was to recruit partners who understood the science, build a commission structure that paid for the right behavior, and let the program compound on the quality of the audience, not the size of the payout.
KeraFactor had been live on a prior network and was producing modestly. The program existed, but it was not yet structural. Compliance constraints sat on top of every promotional decision, narrowing what each product could claim and shaping how publishers needed to be briefed. The publisher mix was thin. The commission ladder did not reward the partners most capable of building long-term demand. The brief was structural, not cosmetic.
Publisher ecosystem as a compounding asset
Count
The commission structure was rebuilt around acquisition. The publisher mix was rebuilt around the audience: influencers and content creators at the top, beauty and wellness editors, YouTube reviewers, editorial newsletters, clinics and B2B referral partners, with a measured layer of loyalty, cashback, and coupon partners at the bottom of the funnel. The network was migrated to impact.com, giving the brand a single attribution surface and the partner-discovery tooling required to recruit at scale.
Publisher ecosystem as a compounding asset
Count
The commission structure was rebuilt around acquisition. The publisher mix was rebuilt around the audience: influencers and content creators at the top, beauty and wellness editors, YouTube reviewers, editorial newsletters, clinics and B2B referral partners, with a measured layer of loyalty, cashback, and coupon partners at the bottom of the funnel. The network was migrated to impact.com, giving the brand a single attribution surface and the partner-discovery tooling required to recruit at scale.
Latest projects
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Alicia Adams Alpaca: A Hundred-plus Colorways For Every Season, Every Channel, and Not A Single Studio Booked
Alicia Adams Alpaca crafts heirloom throws and home pieces earning its place in Architectural Digest, Vogue, and Veranda. Lifestyle photography is the industry's costliest bottleneck. So we built the room instead of renting it. Photorealistic scenes, art-directed like editorial photography. Every color, every season, at a fraction of the cost.
Alicia Adams Alpaca: A Hundred-plus Colorways For Every Season, Every Channel, and Not A Single Studio Booked
Alicia Adams Alpaca crafts heirloom throws and home pieces earning its place in Architectural Digest, Vogue, and Veranda. Lifestyle photography is the industry's costliest bottleneck. So we built the room instead of renting it. Photorealistic scenes, art-directed like editorial photography. Every color, every season, at a fraction of the cost.
Latest projects
Moonglow Jewelry: SEO & AEO, One Data Layer, Three Surfaces
We cleaned up a sprawling Shopify Plus catalog and enriched the product data behind it, structured for search engines and answer engines alike. The result: the blue link, the star-rating rich result, a seat in the AI Overview. Same data. Built to be found. Built to be cited.
Alicia Adams Alpaca: A Hundred-plus Colorways For Every Season, Every Channel, and Not A Single Studio Booked
Alicia Adams Alpaca crafts heirloom throws and home pieces earning its place in Architectural Digest, Vogue, and Veranda. Lifestyle photography is the industry's costliest bottleneck. So we built the room instead of renting it. Photorealistic scenes, art-directed like editorial photography. Every color, every season, at a fraction of the cost.
