Ecommerce Development Strategy & Technical Architecture

We decide what to build before we build it: platform fit, theme or headless, where content should live, which integrations are load bearing, and what the roadmap needs the architecture to allow in eighteen months. The output is a technical plan with sequencing and estimates, not a stack diagram. Most engagements find that one or two upstream decisions, usually product data structure and content modelling, determine two thirds of the future cost.

Shopify & BigCommerce Development

Most of our work is Shopify and Shopify Plus. On Plus specifically that means Shopify Functions for discount, delivery, and payment customization, checkout extensibility in place of the scripts and checkout.liquid that no longer exist, B2B on Plus where wholesale and DTC share a catalog, and Markets for multi currency and multi region. On BigCommerce we build stencil themes, catalog and price list structures, and the multi storefront patterns the platform handles well. We build BigCommerce because some brands are correctly on it, and we say so rather than quoting a migration.

Theme and Component Development

Custom themes and component libraries built to be edited: named sections, reusable blocks, metafield driven content, and design tokens matched to the design system rather than to one page. We build from the design system produced by our UI and UX design team, or from yours, and we build the component before we build the six pages that use it. Accessibility is part of the component, not a later audit: focus states, keyboard paths, labels, and contrast handled where they are cheap to handle.

Site Speed & Core Web Vitals

Core Web Vitals are three specific numbers and each has a specific cause. Largest Contentful Paint is usually the hero image or a render blocking font. Interaction to Next Paint is usually third party JavaScript, and the culprit is usually an app the brand no longer uses. Cumulative Layout Shift is usually a banner or a review widget loading without reserved space. We measure with real user field data rather than a lab score, remove weight before we add caching, defer what can be deferred, and audit the app list twice a year because every app leaves something behind. A fast site is mostly a site carrying less.

Integrations & Technical Implementation

ERP, 3PL, subscriptions, loyalty, reviews, tax, PIM, and the customer data flowing into Klaviyo in a shape segments can be built on. We build integrations with error handling and alerting, idempotent retries where orders are involved, and a documented contract for what happens when the other system is down. Integrations do not usually break loudly. They drift, and someone notices in a reconciliation three weeks later.

QA and Launch Readiness

Before launch we test what actually breaks: checkout on real devices, discount and shipping logic at the edges, tax and address validation, subscription and B2B paths, tracking and consent, redirects, and every template at the breakpoints in your analytics rather than the ones in the design file. Launches are scheduled deliberately, with a rollback plan and someone awake.

Ongoing Ecommerce Development Support

Storefronts decay. Apps update, themes fall behind, a platform deprecates a feature, a script slows the product page by two hundred milliseconds a month for a year. Our retainers hold a standing hand on the site: monitored errors resolved before you see them, a prioritized backlog worked every cycle, conversion and usability fixes across PDP, cart, and checkout, and performance watched continuously. Most of what we fix, you never see, because we find it first.