The Atelier Perspective
She is on a train, one hand holding the phone, the other holding a coffee. The product photograph is beautiful. Underneath it sit three collapsed accordions, a shipping promotion, a review widget still loading, and somewhere below all of that, the button. She scrolls up twice to check the price, because the price left the screen and did not come back.
The page was approved on a twenty seven inch monitor.
01
Help Customers Find What They Need Faster
Discovery is an architecture problem before it is a visual one. Category structure named the way customers describe products rather than the way the buying team files them, tested with tree testing rather than argued about in a workshop. Filter sets built from the attributes people actually use. A search field that is visible rather than hidden behind an icon, with suggestions and results designed as a real template instead of an afterthought. Most navigation redesigns fail because the labels changed and the structure did not.
02
Turn Product Pages Into Decisions
A product page has a job: answer the four questions, in order, above the point where attention drops. Price and variant state visible without scrolling back. Size and fit answered where the question is asked, not in a modal that behaves differently on mobile. Delivery and returns stated as facts rather than linked as policy. Reviews placed against the objection they resolve, not pooled at the bottom. Imagery that shows scale, texture, and the thing in use, in that order.
03
One Connected Experience, Held By a System
A shopper experiences one store, so the components have to be one set. We build a design system in Figma with real tokens, real states, and real content: sold out, pre order, bundle, subscription, low stock, gift with purchase. Documented so that a developer builds it once and a marketer cannot break it. This is the part that keeps a site coherent two years after launch, when a hundred small decisions have been made by people who never saw the original file.
04
Design That AI Led Discovery Can Read
Shoppers increasingly arrive already briefed, having asked an assistant which product suits them. That changes what a page has to do: confirm quickly and specifically rather than persuade from zero. Plain, factual answers to the fit, material, and delivery questions, in text rather than in imagery, structured so both a hurried customer and a machine can parse them. Accessible markup and a clear content hierarchy are the whole preparation, and they were worth doing before any of this.
Our Ecommerce Store UI/UX Services
Ecommerce UX Strategy & Research
We start by finding out where the experience actually costs money. A heuristic audit against known commerce patterns, session recordings and funnel data read together so behavior and volume are in the same conversation, exit and zero result search queries, and unmoderated usability testing on the two or three templates that carry the revenue. The output is a prioritized experience roadmap, ordered by what each problem costs rather than by how easy it is to fix.
Information Architecture & Navigation
Category structure, taxonomy, and menu design, validated with tree testing and card sorting rather than decided by committee. We design the navigation for the catalog you will have in two years, not the one on the site today, and we design the collection page as a template family with rules rather than as one hero layout that every category has to squeeze into.
Storefront UI design & Design Systems
Interface design and the system underneath it: type scale, spacing, colour and contrast, component library, states, motion specifications, and design tokens named so they survive a rebrand. Delivered in Figma, documented, and built to be handed to developers without a translation meeting. Accessibility is designed in rather than audited after, reviewed against WCAG, because focus states, contrast, target size, and label clarity are cheap in the design file and expensive in the codebase.
Product & Collection Page Design
The two templates that decide most ecommerce revenue, designed as a system rather than as pages. Product page anatomy and the order of its modules, variant and swatch behavior, size and fit content, delivery and returns placement, review and UGC integration, cross sell that reads as help rather than as inventory. Collection page density, tile content, filter and sort interaction on mobile, and the first two rows, which is where the merchandising work our strategic merchandising team does meets the design.
Cart, Checkout, & Landing Page Design
Cart and checkout are form design and reassurance design at the same time. Shipping thresholds and costs stated before the payment step rather than after it, field order and input types that suit a phone keyboard, error states written in sentences, and the reassurance placed where doubt is highest. Landing pages designed to match the promise of the ad that sent the traffic, which is more often the conversion problem than anything on the page itself.
Shopify & BigCommerce Design
We design for what the platform can actually do, so nothing in the file needs renegotiating during the build. Sections and blocks designed as sections and blocks, checkout designed within Shopify's extensibility rather than around it, and platform native components used where they are good enough. Design that ignores the platform arrives as a beautiful file and a three week estimate nobody approved.
Ecommerce Platforms We Design For
We design for Shopify, Shopify Plus, BigCommerce, and Swap Commerce.
Every platform can sell. The experience decides whether she comes back.
Our pricing
Choose the plan that best fits your needs. From a solid foundation to a fully optimized solution.
Foundation
$8,500
$8,500
Project
For brands fixing the pages that carry the revenue.
What's Included:
Heuristic and data-informed UX audit
Wireframes and design for home, PDP, and collection
Component foundations in Figma
Mobile-first design throughout
Dev-ready handoff specifications
Signature
Most popular
$22,000
$22,000
Project
For growing brands building a complete, documented design system.
What's Included:
Everything in the Foundation deployment
Comprehensive UX strategy and information architecture
Full template and component library in Figma
Interaction and motion specifications
Accessibility review against WCAG
Prototype and dev-ready handoff, built to be implemented by our own developers
Bespoke
Premium
Custom
Custom
Contact us for more
For established brands who need design as a standing capability.
What's Included:
Everything in the Signature program
Ongoing design retainer with published monthly capacity
Continuous design system governance
Research and usability testing program
A dedicated product designer
Design working directly alongside CRO and development
Design engagements deliver the audit, designs, system, and handoff. Implementation is quoted through Web Development.
Scale deliberately.
Automate intelligently.
Expand confidently.
Where does platform limitation currently restrict your growth trajectory?
FAQ
Everything you need to know about our UI-UX design approach.
What does an ecommerce web design agency do?
An ecommerce web design agency designs the storefront experience and the system that holds it together: UX research and auditing, information architecture, interface design for the templates that carry revenue, and a documented component library that developers build from. The useful ones design against platform constraints and hand over specifications rather than pictures, so the build matches the file.
What is the difference between UI and UX design?
UX design decides what the experience does: structure, flow, what appears in what order, and what question gets answered where. UI design decides how it looks and behaves: layout, type, colour, components, states, and motion. A store can be beautiful and unusable, or plain and highly effective, which is why the two are commissioned together and reviewed against different evidence.
How much does ecommerce web design cost?
Our design projects start at 8,500 dollars for a UX audit plus design of the home, product, and collection templates with component foundations in Figma, and 22,000 dollars for a full information architecture and documented design system with accessibility review and prototype. Ongoing design retainers are quoted per capacity. Implementation is quoted separately through web development.
Do we need a full redesign?
Usually not. Most storefronts get more from targeted work than from a rebuild: the product page redesigned, the navigation restructured, the checkout tidied, and a design system introduced gradually so the rest of the site converges on it. A full redesign resets what was working alongside what was not, and it takes a quarter to learn which was which. We will say plainly which one your site needs.
How do you know a new design will perform better?
We build the evidence before the design and we test after it. Before: heuristic audit, funnel data, session recordings, search queries, and unmoderated usability testing on the revenue templates. After: the changes go live behind a test where traffic allows, run by our conversion rate optimization team, and are read at significance. Design opinions are cheap. Design decisions should cost evidence.
Do you design and build, or only design?
Yes. We continue improving ecommerce experiences after launch by reviewing customer behavior, identifying new opportunities, refining key pages, and making ongoing usability improvements that help your store adapt as customer needs and your business evolve.